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1 of 2 people found the following review helpful:
5.0 out of 5 stars SEO primer that is actually accurate - a perfect start., September 4, 2007
This review is from: Internet Marketing 101: Strategies from a Young Web Marketing Guru (Paperback)
Search Marketing and Search Engine Optimization (SEO) is as important as it is complex, and getting into this necessary field requires a good start. There are so many bad websites and outdated material out there in the marketplace due to the nature of the ever-changing Search Engine world. However, Neil Mirchandani's book is still current and easily one of the finest primers I've seen. It is full of key information and speaks simply (in other words, it's never too technical).

If you're thinking about getting into SEO, trying to figure out your first steps, or just want to gain a better understanding, this book would be my first recommendation.
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Internet Marketing 101: Strategies from a Young Web Marketing Guru
Internet Marketing 101: Strategies from a Young Web Marketing Guru by Neil Mirchandani (Paperback - Sept. 2005)
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