Internet Marketing , 3rd Edition [Paperback]

Charles F. Hofacker (Author)

Book Description

Publication Date: June 13, 2000 | ISBN-10: 0471390518 | ISBN-13: 978-0471390510 | Edition: 3

* Online Activities. Each chapter in this text has an Online Activities section tied to research activities using the Interactive Journal. By using the Interactive Journal to complete the exercises, readers can gain a better understanding of the chapter topics while becoming familiar with the features and strengths of the Interactive Journal.
* The purchase of the textbook allows the reader four months of access to the Wall Street Journal Interactive Edition.
* The Internet is unsurpassed in its ability to point readers to live examples of the main points.

Editorial Reviews

Review

"The style has much to recommend in terms of price and accessibility. There is much useful, practical content that is not emphasised in other texts. The book is essential reading for those delivering internet marketing modules." (Times Higher Educational Supplement, 2nd March 2001)

From the Back Cover

GET STREET SMART WITH THE WALL STREET JOURNAL!

With the purchase of Internet Marketing, students get access to the Interactive Journal for the duration of the course! And a complimentary 10 week subscription to the print edition of the Wall Street Journal.

The Wall Street Journal contains articles and activities that put the reader at the cutting-edge of today's marketing world. From award-winning reports about current practices, to a goldmine of resources for research and advice on career development, the Journal offers essential tools for marketing success!

Best of all, the Internet Marketing Web site integrates the rich variety of learning and career development opportunities of the Journal with chapter learning activities.

For complete details on accessing your Wall Street Journal print and Interactive Journal through the Hofacker Web site, see the Password Registration card enclosed in this book.

Product Details

• Paperback: 176 pages
• Publisher: Wiley; 3 edition (June 13, 2000)
• Language: English
• ISBN-10: 0471390518
• ISBN-13: 978-0471390510
• Product Dimensions: 24.8 x 19.2 x 0.8 inches
• Shipping Weight: 11.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,421,419 in Books (See Top 100 in Books)

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