Build an Internet Marketing Strategy That Delivers
A Step-by-Step Guide
This is the ultimate comprehensive guide to do-it-yourself Internet marketing. Using the popular An Hour a Day approach, this smart, proven plan for Internet marketing success gives you a day-by-day, step-by-step plan that covers all aspects of successful online marketing.
Learn how to optimize your site for users and search engine rankings, craft compelling content, develop winning pay-per-click campaigns, use and react to website analytics, and leverage the power of social media to put your marketing efforts over the top. Inside, find everything you need to increase your website's rankings, visitors, and sales.
You'll also find:
Praise for Internet Marketing: An Hour a Day
"In the sea of Internet marketing books, this one rises to the top for its clarity and focus on generating ROI. It should be required reading for all business owners."
Eric Greenberg, Faculty Chair, Center for Management Development, Rutgers University
"Matt Bailey does a phenomenal job making the complex simple. He gives you the master plan to follow so you can develop the core skills to drive traffic to your website, analyze what that traffic is doing, and persuade that traffic to take more actions on your website."
Bryan Eisenberg, bestselling author and professional speaker
"Even the most time-strapped technophobe can understand Matt's easy-to-follow steps, implement his suggestions, and drive qualified website traffic."
Heather Lloyd-Martin, former chair, Direct Marketing Association Search Engine Marketing Council, and CEO, SuccessWorks Search Marketing
"If you have a struggling site and can't figure out why it isn't performing??better, or if you just got your first PC and know your new business needs a Web presence, this book will more than repay you. It will build your business."
Charles Prescott, Editor, Prescott Report, and Director, Direct Marketing Association
Internet marketing expert Matt Bailey is founder and President of SiteLogic Marketing, where he has more than 15 years of experience helping such companies as Goodyear, Hilton International, Samsonite, American Greetings, Proctor & Gamble, Eaton Corporation, and Google create, implement, and measure comprehensive strategies for search engine marketing, website analytics, website usability, and social media. He speaks regularly at such key trade shows as Search Engine Strategies (SES), Direct Marketing Association (DMA), and the American Advertising Federation. He also is an instructor for the DMA's Online Marketing Academy, an adjunct faculty member at Rutgers University, and faculty member of Market Motive. Matt also serves on the Advisory Board of Search Engine Strategies and maintains a popular blog on Internet marketing (sitelogicmarketing.com/blog).
If I was an internet marketing newbie, which I am not, maybe I would consider this book as a god-send as it covers most things,but... Read morePublished 11 months ago by Anna Blogger
This is a great book for small business owners. It is step by step and explains everything clearly. Great book for the non-techie who needs to step up and get the job done.Published 13 months ago by Margaret Briem
I bought this book and hoped to get something out of it, but I had hard time to finish it, it was so boring, the most boring book I ever read, don't waste your time on it.Published 17 months ago by george
A simple, practical approach to what can be a complex topic. Read it today! It's well worth your time. :)Published 19 months ago by Brian Shipley
I purchased this book as a Christmas Gift. The recipient will find this book helpful to use for his business.Published 20 months ago by Barb from Michigan
I love learning about the Internet and how people approach 'teaching" others on how to approach the Internet. It can be a bewildering world. TMI as they say. Read morePublished on February 2, 2012 by martin gover