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4.6 out of 5 stars
Internet Marketing: An Hour a Day
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17 of 19 people found the following review helpful
on April 5, 2012
Last year I took on an adjunct teaching position at Western Kentucky University to teach a course titled: Marketing on the WWW. When I began my search for a text to accompany the class, I thought I had my work cut out for me. Luckily, I stumbled upon this book at Barnes and Noble. I knew from scanning the first few chapters that Matt was offering exactly what I needed to supplement my course. What I did not know was just how much this book would go on to challenge some of my own assumptions about SEM, SEO, and website design. I can say, without a doubt, my understanding of this subject is now fundamentally different and exponentially better.
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8 of 9 people found the following review helpful
on November 29, 2011
Matt Bailey has done all entrepreneurs a great service by writing this book. I initially read the e-book version, but just ordered the hard copy, so I can have it on my reference shelf. Bailey's book is not only entertaining, but it keeps your interest. If you are new to the "Internet Marketing" scene, then you need to read his book. If you are a seasoned pro, then you need to read it too!

This book breaks it down and with common sense approaches to all your marketing needs. Matt gives you a break down in a five part action plan that takes 18 weeks to complete. Part 1 addresses Understanding Today's Internet Marketing and provides a holistic approach on how to do it. Part 2 tells you how to Evaluate and Research and understanding key SEO, keyword, and principles of sales and marketing. Part 3 tells you how Develop Content that Converts. Part 4 tells you how to develop Good Site Architecture. Part 5 tells you how to Expand Your Reach and Measure Results. There is plenty more, but this is a quick summary of what Matt Bailey provides. This book is well worth the price.

I have read over 15 books on Internet marketing (information marketing too) in the last year and this rates as of the best. Great job Matt! Props from Inteljim dot com!
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4 of 4 people found the following review helpful
on August 5, 2012
Matt Bailey is a true, authentic, holistic authority on web marketing. Matt's approach is to take his experience and expertise and apply it for practical, tangible, results. His book "Internet Marketing: An Hour a Day" fits this useful philosophy precisely. He provides a fantastic overview on the key factors involved in successful internet marketing... then dives in to teach the details and effective steps and actions... the vital "how to" needed in order to make things happen and so you can WIN at internet marketing. This is a book you should read if you are involved with Internet Marketing, at any level. I hope my competitors never read this book!
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3 of 3 people found the following review helpful
on January 18, 2013
Complete and easy to understand...it gives me a competitive advantage. It will help you get a deeper understanding of the subject starting from zero.
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3 of 4 people found the following review helpful
on January 3, 2012
I am very impressed with this book. I have been working in the web design industry for the past 5 years and I have always found it extremely difficult to find credible, useful, actionable information on internet marketing.

This books was different. From the first chapter I knew it was written by someone with extensive experience in the industry. Someone with a sound understanding of the basic principles of marketing and how they apply to the internet. A book that can guide you step-by-step from a total beginner to an advanced marketer.

I wish this book existed years ago and then perhaps I wouldn't have wasted so much time and resources on internet marketing strategies that just didn't really work.

Again, I cannot recommend this enough. If you want to holistic, actionable book that will greatly improve your understanding of internet marketing this should be your first port of call.
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2 of 3 people found the following review helpful
A high-charged book that cuts through the nonsense and delivers actionable tips for marketers without spare time and bloated budgets. My guess is a scan of two chapters and applying just a few tips would pay for the book 100 times over.
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5 of 8 people found the following review helpful
on December 4, 2011
Internet marketing opens the door to business opportunities. It also an open door to potential pitfalls. The trick is to read Internet Marketing: An Hour a Day by SiteLogic's President Matt Bailey so you can avoid the pitfalls, seize the opportunities, and get back home by six o'clock.

Bailey's book tells you what works, what doesn't and provides a practical, day-by-day, do-it-yourself plan for success. It's the first thing that I hand to new employees to get them up to speed.

And I can't believe that I'm praising a book written by a fan of The Ohio State University Buckeyes. I'm a Wolverine from the University of Michigan. But Bailey's book is that good.

So, I urge you to read it, despite the author's tendency to remind me that we'd lost "the game" for seven years in a row. But the Wolverines finally topped the Buckeyes in college football this year by a score of 40-34. So, I can finally overlook our sports rivalry and grudgingly acknowledge Matt's expertise in internet marketing.
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2 of 3 people found the following review helpful
on December 2, 2011
An extremely practical and useful manual on Internet marketing, highly recommended. It is a must read for anyone involved in Internet marketing.
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4 of 7 people found the following review helpful
on October 2, 2013
If I was an internet marketing newbie, which I am not, maybe I would consider this book as a god-send as it covers most things,but...

I think it goes into too many things and it overpowers poor newbies, as it seems to be SO MANY THINGS that they don't know...

kind of scary really, and it will not encourage to start an online business...

just too many things to learn to do, to set up and so on...and all this scary jargon, brr...

you just want to chuck it in the corner and forget about making money online

So get it only if you are a kind of person who always reads a book from start to finish

Last piece of advice: the most successful people don't ever try to do or learn to do everything themselves, the trick to success is to work out what you like to do, and are good at, and do it,...everything else - get it done by somebody else

there is no point in wasting your time/life in trying to figure out how to build a website/blog from scratch,and try to perfect it for 6 months or a year, just get it done for you

that's why i bought a ready made blog with all the banners on it, all the digital products ready to sell for 100% commissions, got my merchant account,and 5 minutes after buying it,i actually had a ready-to-go-and-make-money-online-business

sometimes you just have to prioritize and choose the shortcut, otherwise you will get stuck in the learning mode forever trying to figure out every little internet thing,and never actually having the time or energy to make money

just my 2 cents...

oh, if anybody wants a shortcut, is impatient, or wants to start earning like NOW, that's a great video to watch: [...]

to Your success,
Anna
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3 of 6 people found the following review helpful
on May 4, 2011
Received my copy of this book a few weeks ago and quickly poured over the material. Matt has packed it with an outstanding collection of insights, case studies and practical tips for anyone who needs to learn Internet Marketing to grow their business. Up to Wiley's standards, this step-by-step guide is very well written and is easy to follow. I was able to quickly grasp the important concepts in each chapter and move on to the next step. I would highly recommend this comprehensive book to anyone interested in taking their knowledge of Internet Marketing to the next level.
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