Internet Marketing: Foundations and Applications (Hardcover)

by Carolyn F. Siegel (Author)

Editorial Reviews

Product Description
Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

Product Details

• Hardcover: 38 pages
• Publisher: South-Western College Pub; 2nd edition (June 6, 2005)
• Language: English
• ISBN-10: 0618519998
• ISBN-13: 978-0618519996
• Product Dimensions: 9.3 x 7.7 x 0.9 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #593,604 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1.0 out of 5 stars Title doesn't match content, January 23, 2009

By	Dr. Marcus King - See all my reviews

While this text provides a basic overview of terms and functionality of the internet and search engines, it does very little to actually explain what makes a good internet marketing campaign and why some internet companies fail while others flourish.

Perhaps the biggest problem with this text comes from the end of chapter exercises. The 15 chapter review questions do a good job of re-enforcing the terms learned in the chapter, but the other activities, such as the Take Action! section focus more on filling time and space than actually expanding the skills and knowledge of the reader.

The first chapter has the user preparing a list of features of a piece of Google server hardware and then writing a sales letter that you would fax to universities trying to sell the hardware.

The second chapter's activities has the reader exploring the T-Mobile website preparing a bulleted list of facts about the company, searching for marketing jobs at T-Mobile, and then prioritizing the list of facts according to how relevant they would be for discussion in a job interview with T-Mobile.

I'm not entirely sure what these activities have to do with the topic of Internet Marketing. As previous reviews have pointed out, even the generally positive case studies of many internet companies are somewhat irrelevant, as some of those companies are already out of business.

3.0 out of 5 stars Relatively comprehensive look but not that practical, January 18, 2009

By	S. Sarmady "Mac" - See all my reviews (REAL NAME)

This book provides a good coverage of the internet marketing issues, events and case studies but it isn't a practical book which gives you recipes. It is perhaps more suitable for a formal course in universities.

I enjoyed the book because it contained a lot of stories about different companies and it gave me a preview of the pitfalls in this field. However some of the information was outdated. Some of the companies mentioned in the book (with very positive view) were already out of business at the time of this second edition. I wish discussions were updated.

5.0 out of 5 stars New subject, but a great text in spite of that., September 30, 2007

By	Gary Cox (West Linn, Oregon United States) - See all my reviews (REAL NAME)

This review is from: Internet Marketing (Hardcover)

After a good deal of searching, I selected this book for my classes in Online Advertising and Marketing. In spite of the shifting and hazy nature of the subject, the material is very up-to-date and organized. Siegel has obviously had a lot of practice presenting this material. She got it onto the page.