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Internet Marketing for Business Answers - Small Business Expert Interviews (Internet Marketing for B [Mass Market Paperback]

Jim Kukral
4.9 out of 5 stars  See all reviews (8 customer reviews)


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Book Description

2011
About the book The absolute best way to learn how to grow a successful business is to pay attention to how the experts have done it before you. Internet Marketing for Business Answers, the Small Business Expert Interviews edition puts you into a private one-on-one session with over 16 of the most successful business owners and entrepreneurs on the Web. Get a free copy of the audio book by visiting http://www.internetmarketingforbusinessanswers.com. Who is this book for? * You should read this book because it will help you generate more sales and leads * You should read this book because it will help you learn how to get more publicity for your brand * You should read this book because the people interviewed in this book have collectively over 150-years of experience dominating their industry and niche And here's the BIG reason. You should read this book because after you read it, you're going to be excited, energized, amazed, and ready to run through a brick wall to implement the strategies and techniques and lessons you will have learned. Here's a tip: Put your helmet on first. Those bricks are tough! What's in the book? This book truly covers the vast expanse of Internet marketing from start to finish. The topics you will read and learn about include: * Word of mouth marketing * Customer service success secrets * Web broadcasting & podcasting techniques * Motivational & entrepreneurial startup tips * Book authoring & professional speaking tips * Niche publishing business case studies * Search engine marketing tactics * Business branding & tagline techniques * Affiliate marketing * Landing page optimization * Usability testing * Public relations * Pay per click strategies * Viral marketing techniques * Web video production & promotion * Sales & marketing success & case studies * Website copy writing & design * Much more

Product Details

  • Mass Market Paperback: 290 pages
  • Publisher: BookBrewer (2011)
  • Language: English
  • ISBN-10: 1611561906
  • ISBN-13: 978-1611561906
  • Product Dimensions: 9 x 6 x 1 inches
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #3,158,023 in Books (See Top 100 in Books)

More About the Author

Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is a professional speaker, award-winning blogger and small business Web consultant.

Here's how Jim can help you:

* Build successful new online businesses or energize and refresh existing ones
* Learn how to leverage social media for more sales, leads and publicity
* Create imaginative marketing campaigns that get talked about
* Innovate new products and services that could positively change your business bottom line
* Attract first-class publicity that actually means something and gives an ROI
* Make more profits with less work
* Build a business around a lifestyle, not the other way around

A graduate of The University of Akron with a BA in Public Relations and a minor in Sales & Marketing, Jim has spent time working for publicly traded firms and small businesses alike. Jim's work and experience in the Internet marketing industry has branded him as a leading thinker and thought-leader in the community.

Jim started work in the Internet business in 1995, mostly in the trenches writing code, designing websites and managing large projects for one of the USA's first Web firms based in Cleveland, OH. Jim is credited with building some of the first major Fortune 500 websites and blogs in America. His work has been viewed by millions around the world.

A blogger since 2001, Jim has reached millions of readers through online channels/networks and offline by writing for magazines and trade journals that are sent all over the globe.

You can currently see Jim's writing in magazines like Revenue Today and FeedFront. Jim has also spent time writing professionally for online sources like clickZ and Builder.com as well as the Web's largest tech group blog at ReveNews.com where Jim served as the Publisher for 2-years.

Jim has done well producing publicity for himself and for his projects or others who have hired him to do so. He has been quoted or featured in some way in online and offline print publications such as Forbes, Brandweek, Entrepreneur, The Wall Street Journal, New York Times, BusinessWeek, Inc., Small Business Trends, FeedFront, Revenue Today, Marketing Sherpa and Duct Tape Marketing network... to name just a few.

On a daily basis Jim spends most of his time helping entrepreneurs and small business owners learn how to find success online. His passion for teaching shines through in his training and coaching programs that have been taken by hopeful business owners from around the globe.

Most recently, Jim serves as a Program Instructor Member for the University of San Francisco's Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, Web monetization and social media.

Customer Reviews

4.9 out of 5 stars
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4.9 out of 5 stars
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Awesome approach to teaching internet marketing! July 29, 2011
By Rachel
Format:Kindle Edition|Amazon Verified Purchase
Love this book! As always, Jim is super smart with his approach - instead of writing boring "how-tos", he collected seasoned online marketers and asked them to share their experiences. It's so much easier to read stories and learn from them than it is to try to memorize steps.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Professionalism with Finesse April 1, 2012
Format:Mass Market Paperback
I met Jim nearly six years ago and have seen him grow professionally as an Internet Marketer and speaker. Now everyone can benefit from his experience and expertise with this book. Internet Marketing is a honed skill and not a hobby, if you are serious and want success, read this book!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great Information January 13, 2012
Format:Kindle Edition|Amazon Verified Purchase
Loved this book because of the format. Jim is an accomplished interviewer and he got industry expert to spill their secrets to success in a conversational manner that is easy to read and follow. Each chapter has What you Will Learn, so if you are an expert in something or not interested you can go to the next interview. I highly recommend reading all the included interviews though, they may have a tidbit that even the most advanced internet marketer can learn from.
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