This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
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Book Description
Editorial Reviews
From the Author
Internet Marketing For Dummies is based on our first book together, Marketing Online For Dummies. IMFD walks novice online marketers through all the key steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated information on choosing the right domain name, effective e-mail marketing, marketing on your Web site, and how to develop just enough marketing strategy to ensure your tactical marketing efforts are successful and measurable.END
From the Back Cover
The secrets of effective e-mail campaigns — revealed
Includes an 18-page directory of Net marketing resources
Your fun and easy guide to Internet marketing that gets results Whether you're a brick-and-mortar business or a dot-com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e-mail, banner ads, and online PR, it shows you step-by-step how to turn the Net into a terrific marketing tool.
Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e-mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR
The Dummies Way™ Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun
Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily™ e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers
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Customer Reviews
Most Helpful Customer Reviews
38 of 41 people found the following review helpful
Format:Paperback
Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.
11 of 11 people found the following review helpful
Format:Paperback
As the co-author of this book (so I gave it a neutral, mid-range rating), I agree that the examples in it are dated. The parts about building a strategy, however, are still strong, as are some of the definitions and general tactical suggestions. However, if anyone is looking for flavor-of-the-month Internet marketing tactics (as what works best has changed over time), or current examples or resources, I would recommend another book. For strategy, though, this still works.
21 of 26 people found the following review helpful
Format:Paperback
I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.
I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.
I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.
Regards,
DK
Most Recent Customer Reviews
Internet Marketing for Dummies
I read this book several years ago (2001 copyright) and I carefully noted everything that was suggested and implemented the advice as much as possible. Result? Read more
Published 19 months ago by Elizabeth Erlandson
Internet Marketing for Dummies
Interesting and infromative
Easy to read
Good reference book
Would recommend purchase
Easy to read
Good reference book
Would recommend purchase
Published on November 15, 2009 by Sharon R. Barnes
For Real Beginners
This book is great if you have no computer background and no idea anout marketing at all. It was not very helpful to me since I have some expereice in both areas.
Published on June 23, 2009 by Christopher O'Neil
Internet Marketing for Dummies is a Great Start!
SecretNewbieTactics.com says:
Internet Marketing for Dummies is a great read for the truly Internet marketing Newbie... Read more
Internet Marketing for Dummies is a great read for the truly Internet marketing Newbie... Read more
Published on May 20, 2009 by SecretNewbieTactics.com
Great Seller!!!
This books helps you to understand on the easy wayabout internet marketing, so if you are thinking about working for home, you should read this book!!!
Published on April 6, 2009 by M. Mihalovich
Internet Marketing for Dummies
This book is okay. It is outdated but well intentioned. If he updated it, it would be fine. If you are a rank beginner, you can still get some use out of it. Read more
Published on February 16, 2007 by GMan
A little outdated...
They need to revise many of their chapters. Most of the content is completely outdated as it was written in the year 2000/2001. Read more
Published on January 18, 2007 by Quayar A. Quinn-settel
Inside This Book
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First Sentence:
The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since the early '90s. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sig file, informational marketing, online marketing effort, newsreader software, marketing presence, offline marketing, online presence, offline world, online efforts, other online resources, announcement list, online world, ideal customer Key Phrases - Capitalized Phrases (CAPs): (learn more)
America Online, Microsoft Internet Explorer, World Wide Web, Netscape Navigator, Network Solutions, United States, Books Worldwide, Netscape Communicator, Outlook Express, File Edit View Favorites Tools, Marketing For Dummies, Frank Catalano, Dolby News, Microsoft Outlook, Classic Car Source, Outdoor Club, Alexander Hiam, American Demographics, American Marketing Association, Leslie Lundquist, Selling Online For Dummies, Business Express, Click the Proceed, Frequently Asked Questions, Northern Light New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The Internet is new; it's been only 30 years since Al Gore invented it - and the Net has been used for business only since the early '90s. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sig file, informational marketing, online marketing effort, newsreader software, marketing presence, offline marketing, online presence, offline world, online efforts, other online resources, announcement list, online world, ideal customer Key Phrases - Capitalized Phrases (CAPs): (learn more)
America Online, Microsoft Internet Explorer, World Wide Web, Netscape Navigator, Network Solutions, United States, Books Worldwide, Netscape Communicator, Outlook Express, File Edit View Favorites Tools, Marketing For Dummies, Frank Catalano, Dolby News, Microsoft Outlook, Classic Car Source, Outdoor Club, Alexander Hiam, American Demographics, American Marketing Association, Leslie Lundquist, Selling Online For Dummies, Business Express, Click the Proceed, Frequently Asked Questions, Northern Light New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 21
books:
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12
books
cite this book:
See all 12 books citing this book
- Marketing for Dummies by Alexander Hiam on 6 pages
- Selling Online for Dummies by Leslie Heeter Lundquist on 5 pages
- Creating Web Pages For Dummies (For Dummies (Computers)) by Bud E. Smith in Front Matter, page 129, and page 165
- Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore on page 295, and page 296
- Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore on page 296
See all 21 books this book cites
- Creating Web Pages For Dummies (For Dummies (Computers)) by Bud E. Smith on page 20, page 26, and page 206
- Creating Web Pages for Dummies, Sixth Edition by Bud E. Smith on page 19, page 25, and page 212
- Creating Web Pages For Dummies, 8th Edition by Bud E. Smith on page 22, page 28, and page 282
- Creating Web Graphics for Dummies by Bud E. Smith in Front Matter
- Real Estate Rainmaker: Guide to Online Marketing by Dan Gooder Richard in Back Matter
See all 12 books citing this book
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