Customer Reviews

Internet Marketing for Dummies

5 star:		(5)
4 star:		(0)
3 star:		(3)
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1 star:		(2)

 

 

Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.

As the co-author of this book (so I gave it a neutral, mid-range rating), I agree that the examples in it are dated. The parts about building a strategy, however, are still strong, as are some of the definitions and general tactical suggestions. However, if anyone is looking for flavor-of-the-month Internet marketing tactics (as what works best has changed over time), or current examples or resources, I would recommend another book. For strategy, though, this still works.

I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.

I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.

I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.

Regards,

DK

They need to revise many of their chapters. Most of the content is completely outdated as it was written in the year 2000/2001. If you buy this book, you won't be able to follow most of the suggestions or go to most of the websites this book refers you to, give or take a couple valuable recommendations that stand the test of time. It's not worth the purchase because it will mislead you.

Instead, look to buy a guide that was published within the past year.

This book is okay. It is outdated but well intentioned. If he updated it, it would be fine. If you are a rank beginner, you can still get some use out of it. Some of the other reviews are horrible, but I can't say they are totally justified. I'd very strongly recommend:

"Internet Marketing Secrets: Make a Bundle on the Internet" this is very good book and it will get you started on making REAL money!

GMan

I read this book several years ago (2001 copyright) and I carefully noted everything that was suggested and implemented the advice as much as possible. Result? Eight years later, we are still in business and our site [...] is usually three or four on Google for our main keyword, which is licorice. I review this book periodically and it is still a great reference tool. Highly recommend it.

Interesting and infromative
Easy to read
Good reference book
Would recommend purchase

This book is great if you have no computer background and no idea anout marketing at all. It was not very helpful to me since I have some expereice in both areas.

SecretNewbieTactics.com says:
Internet Marketing for Dummies is a great read for the truly Internet marketing Newbie...
Even though some of the material is somewhat dated; but the book does give the beginner a very
good overall aerial view of Internet Marketing. Once the reader absorbs the information here in
Internet Marketing for Dummies; if the reader wants to get beyond the very basics and theory; I have discovered the site: www.SecretNewbieTactics.com which will compress your Internet Marketing education taking you from
the high level overview to the practical, tried and true battle tested strategies that work for
being successful in the Internet Marketing arena. From getting your first website online, to building your first
list, to avoiding the common mistakes Newbie Internet Marketers make... All step by step...

This books helps you to understand on the easy wayabout internet marketing, so if you are thinking about working for home, you should read this book!!!