This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present and future customers. The book will also identify strategies you can implement immediately to grow awareness of your brand online.
Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts.
Susan is an avid writer and author. She's written two business books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, both of which assist small business owners in marketing their own businesses. She's also written a travel book, A Month in Paris: How to Become Nearly French in 30 Days.
