From the Author
From the Back Cover
Includes an 18-page directory of Net marketing resources
Your fun and easy guide to Internet marketing that gets results Whether you're a brick-and-mortar business or a dot-com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e-mail, banner ads, and online PR, it shows you step-by-step how to turn the Net into a terrific marketing tool.
Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e-mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR
The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun
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