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Internet Marketing For Dummies (For Dummies (Computers)) Paperback – November 15, 2000

ISBN-13: 078-5555047983 ISBN-10: 0764507788 Edition: 2nd

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Editorial Reviews

From the Author

Internet Marketing For Dummies is based on our first book together, Marketing Online For Dummies. IMFD walks novice online marketers through all the key steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated information on choosing the right domain name, effective e-mail marketing, marketing on your Web site, and how to develop just enough marketing strategy to ensure your tactical marketing efforts are successful and measurable.END

From the Back Cover

The secrets of effective e-mail campaigns — revealed

Includes an 18-page directory of Net marketing resources

Your fun and easy guide to Internet marketing that gets results Whether you're a brick-and-mortar business or a dot-com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e-mail, banner ads, and online PR, it shows you step-by-step how to turn the Net into a terrific marketing tool.

Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e-mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR

The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun

Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers

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Product Details

  • Series: For Dummies (Computers)
  • Paperback: 360 pages
  • Publisher: For Dummies; 2 edition (November 15, 2000)
  • Language: English
  • ISBN-10: 0764507788
  • ISBN-13: 978-0764507786
  • Product Dimensions: 7.3 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #862,624 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews

39 of 42 people found the following review helpful By Ramon Ray on December 26, 2000
Format: Paperback
Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool.Read more ›
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23 of 29 people found the following review helpful By "md_740il" on November 9, 2002
Format: Paperback
I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.
I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.
I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.
Regards,
DK
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3 of 3 people found the following review helpful By GMan on February 16, 2007
Format: Paperback
This book is okay. It is outdated but well intentioned. If he updated it, it would be fine. If you are a rank beginner, you can still get some use out of it. Some of the other reviews are horrible, but I can't say they are totally justified. I'd very strongly recommend:

"Internet Marketing Secrets: Make a Bundle on the Internet" this is very good book and it will get you started on making REAL money!

GMan
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1 of 1 people found the following review helpful By SecretNewbieTactics.com on May 20, 2009
Format: Paperback
SecretNewbieTactics.com says:
Internet Marketing for Dummies is a great read for the truly Internet marketing Newbie...
Even though some of the material is somewhat dated; but the book does give the beginner a very
good overall aerial view of Internet Marketing. Once the reader absorbs the information here in
Internet Marketing for Dummies; if the reader wants to get beyond the very basics and theory; I have discovered the site: [...] which will compress your Internet Marketing education taking you from
the high level overview to the practical, tried and true battle tested strategies that work for
being successful in the Internet Marketing arena. From getting your first website online, to building your first
list, to avoiding the common mistakes Newbie Internet Marketers make... All step by step...
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Format: Paperback
I read this book several years ago (2001 copyright) and I carefully noted everything that was suggested and implemented the advice as much as possible. Result? Eight years later, we are still in business and our site [...] is usually three or four on Google for our main keyword, which is licorice. I review this book periodically and it is still a great reference tool. Highly recommend it.
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By Nicolas Cramer on December 18, 2014
Format: Paperback Verified Purchase
I thought I was buying a newer book updated. I went back and read the description provided by the seller. I don't know how I came to the conclusion I was buying a new world book. The the information in this version is about 10 years old. Lesson learned.
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