Siegel offers a comprehensive textbook - complemented by extensive online support - for the fastest growing section of the marketing curriculum. Complete integration of print and Web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities and new content is regularly updated by the author. Siegel's aim is to take advantage of the current lack of comprehensive, market focused product offerings in this area. "Internet Marketing" offers separate chapters on Legal and International e-marketing issues, B2C and B2B marketing models and on Implementing a Web Marketing Plan, including writing and designing of Web content. Most importantly, "Internet Marketing" has the strongest online support in the market with interactive marketing cases and other project-based learning activities for students, regular text content updates from the author and an on-line IRM focusing on teaching tips and content change management. The author writes both the IRM and test bank.
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5.0 out of 5 stars
Fantastic Seller Excellent Book,
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This review is from: Internet Marketing: Foundations and Applications (Hardcover)
This is great book with lots of good information.Its has all the basics and in depth web marketing analysis. Some of the websites that are recommened were outdated (2006) but all others were really solid paths to learning how consumers think and use the Internet as a tool for buying almost everything. Buy this book you won't regret it... an excellet author......the college student!
1.0 out of 5 stars
Title doesn't match content,
This review is from: Internet Marketing: Foundations and Applications (Hardcover)
While this text provides a basic overview of terms and functionality of the internet and search engines, it does very little to actually explain what makes a good internet marketing campaign and why some internet companies fail while others flourish.
Perhaps the biggest problem with this text comes from the end of chapter exercises. The 15 chapter review questions do a good job of re-enforcing the terms learned in the chapter, but the other activities, such as the Take Action! section focus more on filling time and space than actually expanding the skills and knowledge of the reader. The first chapter has the user preparing a list of features of a piece of Google server hardware and then writing a sales letter that you would fax to universities trying to sell the hardware. The second chapter's activities has the reader exploring the T-Mobile website preparing a bulleted list of facts about the company, searching for marketing jobs at T-Mobile, and then prioritizing the list of facts according to how relevant they would be for discussion in a job interview with T-Mobile. I'm not entirely sure what these activities have to do with the topic of Internet Marketing. As previous reviews have pointed out, even the generally positive case studies of many internet companies are somewhat irrelevant, as some of those companies are already out of business.
3.0 out of 5 stars
Relatively comprehensive look but not that practical,
This review is from: Internet Marketing: Foundations and Applications (Hardcover)
This book provides a good coverage of the internet marketing issues, events and case studies but it isn't a practical book which gives you recipes. It is perhaps more suitable for a formal course in universities.
I enjoyed the book because it contained a lot of stories about different companies and it gave me a preview of the pitfalls in this field. However some of the information was outdated. Some of the companies mentioned in the book (with very positive view) were already out of business at the time of this second edition. I wish discussions were updated.
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