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Internet Marketing From The Real Experts Paperback – January 31, 2010


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Internet Marketing From The Real Experts + The Complete Guide to Affiliate Marketing on the Web: How to Use It and Profit from Affiliate Marketing Programs
Price for both: $33.89

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Product Details

  • Paperback: 346 pages
  • Publisher: Velocity NYC Press; 1st edition (January 31, 2010)
  • Language: English
  • ISBN-10: 1600377440
  • ISBN-13: 978-1600377440
  • Product Dimensions: 0.8 x 5.8 x 8.7 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #375,084 in Books (See Top 100 in Books)

Editorial Reviews

Book Description

What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight.
"Internet Marketing from the Real Experts" is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.
These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses.
Their voices, their ideas, their action items, and their lessons learned from mistakes--all for you to grow your business the day you start reading "Internet Marketing from the Real Experts".

About the Author

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants and publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly Affiliate Thing and Brandmouthing podcasts on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Missy Ward has been an affiliate marketer since 1999 with a number of active affiliate sites and nine years experience in affiliate management. She is the cofounder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and coeditor-in-chief of FeedFront Magazine, the affiliate marketing industry’s only print trade publication. Missy blogs about affiliate marketing and social media on MissyWard.com and is the host of two weekly podcasts on internet marketing; TheSpew and BigMouthStrikesAgain, available on GeekCast.fm. She is also the founder of AffiliateMarketersGiveBack.com which champions the fight against breast cancer. Missy also manages the ThesisAffiliates.com program on a performance basis, donating her earnings to the National Breast Cancer Foundation.


Customer Reviews

It makes for a very easy read.
Steve Kilberg
If you have experience in the IM field this book may be even more valuable for you.
Mike Wallace
You will learn a lot - from people who can teach you a lot.
Baltimore Bill

Most Helpful Customer Reviews

17 of 22 people found the following review helpful By Joseph Ratliff VINE VOICE on March 2, 2010
Format: Paperback Verified Purchase
To me, this book presented itself as a collection of articles (poorly edited in some respects) about affiliate marketing for the most part.

The title should have been "Affiliate Marketing From The Real Experts".

The book is an easy read, as most of the articles are pretty short in nature, covering a wide variety of topics...but none in depth. If you're getting started in affiliate marketing, this might be a good "primer" of sorts...but as a resource you'll constantly refer to, in my opinion this book gets low marks.
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5 of 6 people found the following review helpful By J. Wilson on January 26, 2010
Format: Paperback
I really enjoyed reading the articles from many different authors. This is a great book to learn the ins and outs of internet marketing from people who have the experience to back it up. The book is easy to read and gives you great insight, especially for someone who is new to the industry. Great book to keep around for reference.
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5 of 6 people found the following review helpful By R. Cress on January 25, 2010
Format: Paperback
There are any number of books written by individuals, often more for personal gain than as a vehicle for presenting valuable information. This book shatters that mold by consolidating targeted, actionable articles from some of the best minds in the industry into one, easy to read tome.
No matter what area of online marketing you are interested in, you'll find relevant articles that will help you to succeed.
The only thing that might make it better is if I were included in the book. (maybe next time) :)
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4 of 5 people found the following review helpful By Kevin P. Buccinna on January 26, 2010
Format: Paperback Verified Purchase
This book is a good read. It lists a lot of people involved in internet marketing. I would call each person a snippet. Each snippet has valuable info or has a trail to get info about what they think will help you. Worth the purchase price! Absorb the info and be successful.
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4 of 5 people found the following review helpful By Michael Jolley on January 22, 2010
Format: Paperback
There's a lot of crap out there marketed to affiliate newbies. This book isn't crap.

Missy & Shawn have a vested interest in your success as an affiliate marketer. Why? Because they run the Affiliate Summit conferences. As such they've seemingly taken on the mantle of all things affiliate on their shoulders. If you succeed, you're likely to go to the summit.

Running the summit has also provided Missy & Shawn with an opportunity to befriend innovative super affiliates, many of which they feature in the book.

Now, don't expect to gain some super secret tip by reading the book. That isn't going to happen. This book is more about giving you ideas. It's about getting a feel for how the industry leaders think. It's also about blocking & tackling basics that you have to nail if you're going to win.

I had to throw in that football analogy. If you read Shawn's blog, you know he's a big J-E-T-S fan. They're going to lose to the Colts this weekend and you're gonna feel like you got punched in the stomach Shawn. LOL.

Back to the review. Get the book. Read it. It's worth it.
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6 of 8 people found the following review helpful By Baltimore Bill on January 29, 2010
Format: Paperback
If this were fiction it would be an anthology of (very) short stories, however it is NOT fiction. This is an education in Affiliate Marketing and all that implies - and likely more valuable than a semester in an MBA program at a "name" school. The people and their "lessons" as presented in this compilation are of real-world experience, not hypothesis.

The best part of this text is that it can be digested in tiny bites. Every lesson in each of the 11 chapters is no more than two pages long. This is a book you can pick up and work on as time allows. Each of the people represented (and, surprisingly, I know a third of them personally) is talented and well respected in several aspects of affiliate marketing. They willingly share "tips of the trade" that help make them each successful in their own right. You will learn a lot - from people who can teach you a lot.

No fluff, no bull; just the facts, as the title states, "from the Real Experts." Overall, an excellent read!

- Bill Swartwout, Founder, Beaches and Towns Network, Inc.
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8 of 11 people found the following review helpful By J. K. Strawbridge on January 31, 2010
Format: Paperback
After being in affiliate marketing for the last 8 years, I was skeptical that I could learn more about the "in's and out's" of performance marketing and online marketing overall. I think the thing that sucked me into reading it and making it from cover to cover was that all the contributors to the book are well-known, authoratative, and people I know or have seen be successful. It is important to read this with an open mind knowing that each person has unique points of view. I was able to glean nuggets out of most sections that will be useful for me today, as well as when I encounter new things going forward. I read this on a plane and it was easy to get through in two 2-hour flights.
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8 of 11 people found the following review helpful By Steve Kilberg on January 31, 2010
Format: Paperback
I love the fact that these 130 tips are short and direct. It makes for a very easy read. When you have 88 of some of the most successful people in the Affiliate Marketing Industry giving you advice in one place, it becomes a must read. I can guarantee I refer to it many times. While you'll have a lot to learn if you want to make money online, the good news is it can be done and these tips will help show you the way. Thanks for Shawn Collins and Missy Ward for putting this together!
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