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Internet Marketing Hype: 40 Online Money Making Myths that Kill Success (and How to Beat Them)
 
 
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Internet Marketing Hype: 40 Online Money Making Myths that Kill Success (and How to Beat Them) [Paperback]

The Editors of Geekpreneur (Author)
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Book Description

Publication Date: April 20, 2011
Internet-based businesses have been around long enough for strategies to become clear and successful models to emerge. But together with those examples of good practice, Internet opportunity seekers have been held back by bad ideas copied, pasted and repeated across the Web. Internet Marketing Hype: 40 Online Moneymaking Myths that Kill Success (and How to Beat Them) reveals the most popular -- and damaging -- ideas that undermine online business success, and explains how understanding the truth about the Internet can build real profits.
  • Discover why successful blogging isn't free, and what really it really costs to create a blog.
  • Learn why not everyone can make money online -- and who can!
  • Read why long form sales letters do work and what they must include to generate sales.
Divided into sections about blogging, affiliate sales, information products and more, Internet Marketing Hype is essential reading for every online opportunity seeker.

Editorial Reviews

About the Author

The Editors of Geekpreneur, best known for the popular Geekpreneur Blog (geekpreneur.com) and the best selling paperback 99 Ways To Make Money Using Twitter, are experts in the fusion and intersection of niche business knowledge and culture. They are continually called upon by large and small organizations to advise and guide them into the next wave of business innovation.

Product Details

  • Paperback: 370 pages
  • Publisher: New Media Entertainment, Ltd. (April 20, 2011)
  • Language: English
  • ISBN-10: 1609350200
  • ISBN-13: 978-1609350208
  • Product Dimensions: 8 x 10 x 0.8 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #445,423 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
What a great title, "Hype" is what the Internet is all about, isn't it? Hype is not always bad, but it's bad when badly done as this title explains.

In our company, we market exclusively through the Internet. We don't have the money or time to waste on "myths" about what does and doesn't work. That is why we researched and invested wisely. There are a ton of 99-cent ebooks out there on how to market and we've made the mistake of buying several... but Internet Marketing Hype: 40 Online Money Making Myths that Kill Success (and How to Beat Them) is the real deal as others have said. This is an in-depth guide on how to maximize your Internet marketing dollars. Is content REALLY king? Do blogging and Adwords take care of all your future income so nothing else matters? What about Twitter, Facebook, YouTube, and all the rest? CAN you make money on them or should you not even try?

We were thrilled with the content here and were also shocked at some of the things we were doing badly. We use inexpensive ClickBank eBooks for example to generate leads and we were doing it all wrong, didn't have our own landing page, and so on.

There is SO MUCH in this jam-packed book. We are extremely glad we got this for our 2 marketers (we're a small company) and through about 5 meetings after we all read this, we have changed our strategies and already seeing results. If you want to work more efficiently you need this guide and just ignore all the other "advice" you've been told by countless others who have no clue.
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3 of 3 people found the following review helpful
Format:Paperback
Keep in mind that the publisher/authors of this book make their living showing others how to make a living through the Internet and related technologies! Geekpreneur just landed after their successful 99 Ways to Make Money Using Twitter and they ramped up that information so that we now have a great collection of resources, of tips, of techniques we can use to promote our products and services online.

The days are long over where a blog or a one-page web site can create sales without extra help. But the days are not over where you can make money from those! You just have to work smarter than the other guy and it still isn't hard to do that.
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3 of 3 people found the following review helpful
very comprehensive April 22, 2011
Format:Paperback|Amazon Verified Purchase
I always wondered what's "behind the curtain" of all those great-looking and sounding internet products... how they do it ... what's real.

This book was eye-opening, explaining why all those annoying scrolling long web sales letters are out there, what's REALLY working.

I think whatever your interest is in internet marketing, I say.. BUY this book!
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