While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.
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About the Author
Barry Silverstein is the CEO of Directech/eMerge, a business-to-business direct and e-marketing agency, and the author of Business-to-Business Internet Marketing and Direct Marketing Lessons You Shouldn't Have Learned the Hard Way. He lives in Acton, Massachusetts.
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Inside This Book
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First Sentence:
The Internet has fundamentally changed the way the world works. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, America Online, Dell Computer, Forrester Research, Direct Marketing Association, Dot Com, Cisco Systems, Dot Corns, Premier Dell, Marketing Biz, United Kingdom, American Express, Boston Consulting Group, Lanter Smith, Network World, Partner Place, The Wall Street, The Yankee Group, Gold Service, Jupiter Media Metrix, Net Effect, North America, Premier Pages, Siebel Systems, Time Warner New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The Internet has fundamentally changed the way the world works. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, America Online, Dell Computer, Forrester Research, Direct Marketing Association, Dot Com, Cisco Systems, Dot Corns, Premier Dell, Marketing Biz, United Kingdom, American Express, Boston Consulting Group, Lanter Smith, Network World, Partner Place, The Wall Street, The Yankee Group, Gold Service, Jupiter Media Metrix, Net Effect, North America, Premier Pages, Siebel Systems, Time Warner New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 28
books:
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- Marketing on the Internet (Marketing on the Internet, 4th ed) by Jan Zimmerman in Front Matter, Back Matter (1), and Back Matter (2)
- Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing by Barry Silverstein in Front Matter, page 160, and Back Matter
- Internet Marketing for Information Technology Companies: Proven Online Techniques to Increase Sales and Profits for Hardware, Software and Networking Companies by Barry Silverstein in Front Matter (1), Front Matter (2), and Back Matter
- Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore on page 331, and Back Matter
- Net Worth by John Hagel III on page 297, and page 298
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