Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune [Paperback]

Marcia Yudkin (Author)

Book Description

Publication Date: November 2000

Corporations around the globe count on Madison Avenue advertising agencies to promote their images and products. These ad agencies, in turn, make a lot of money off those corporations. Small businesses and one-person entrepreneurial operations simply cannot afford the services of large, professional ad agencies to promote their businesses. With the explosion of Internet usage, marketing on the Web is highly attractive to many businesses. Using this resourceful guide, businesses can create and execute a complete online marketing strategy (including a Web site and free software tools) for less than 500 a year. The secrets of making a Madison Avenue-style marketing splash that includes increased sales, improved customer satisfaction, and brand recognition are available to everyone-without breaking the bank.

Editorial Reviews

Review

"Brings practicality, insight, and logic to the world of online marketing." -- Peter Miller, creator & host, Real Estate Center, America Online

About the Author

Marcia Yudkin is the author of Six Steps to Free Publicity, Persuading on Paper, and Freelance Writing for Magazines and Newspapers. She lives in Boston, Massachusetts.

Product Details

• Paperback: 305 pages
• Publisher: Maximum Press (FL) (November 2000)
• Language: English
• ISBN-10: 1885068522
• ISBN-13: 978-1885068521
• Product Dimensions: 8.9 x 7 x 0.9 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #3,095,459 in Books (See Top 100 in Books)

More About the Author

Author of 16 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in the New York Times. She is the author of 6 Steps to Free Publicity and Web Site Marketing Makeover, among others. She has landed publicity in the Wall Street Journal, Entrepreneur, Women in Business, USBanker, and dozens of newspapers around the world. Marcia lives part of the year on Maui and the rest of the time in the woods of Western Massachusetts.

Customer Reviews

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

5.0 out of 5 stars A MUST for doing business on the web, February 13, 2003

By 

Dr Cathy Goodwin (Seattle, WA USA) - See all my reviews
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This review is from: Internet Marketing for Less Than $500 Year: How to Attract Customers and Clients Online Without Spending a Fortune (Paperback)

There's a lot of hype about web marketing and I am constantly warning clients not to believe most of it. Yudkin's information is solid. I would encourage anyone to buy this book before setting up a website. The checklist for a website is worth the price alone. Too many people want bells and whistles that increase download time with no upside reward. And, as we'd expect from a PR pro, the tips on dealing with the press are right on.

Most important, Marcia Yudkin is one of the few e-marketers who recognizes the importance of personalty on a website. Too many self-described gurus advise us to list benefits and create a far-out brand. Yet when you're selling coaching or consulting services, people hire a person, not a series of benefits. I am adding a quote from this book to my new writinglady.com website -- few other marketing gurus realizes how important voice can be to making the sale.

20 of 22 people found the following review helpful:

3.0 out of 5 stars Good for proprietors, waste of time for C corporations., June 28, 2004

By 

Winston Kotzan (Chicago) - See all my reviews

Amazon Verified Purchase

This review is from: Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune (Paperback)

This book has some great ideas for building a customer base from the Internet, but these ideas were quite different from what I was expecting. The $500 in the title is almost entirely derived from web hosting and Internet Service Provider costs.

The book's strategy relies on building your own online community through discussions in USENET newsgroups, email communication, and making your site more interactive with message-board features. This leads to handling customers individually through one-to-one communication. While these ideas can sometimes be effective in generating a few sales, they are very time consuming. I was hoping the book would present tips on a larger scale of deployment, such pay-per-click advertising on other websites. Rather, the strategies in this book would require many hours at the computer talking to online acquaintances.

I recommend this book if you are already an established proprietor and would like to expand your business to the web. In particular, it is geared towards the less tech savvy businessman. However, if you are hoping to find a marketing strategy that does not require many hours at the computer chatting with individual people, this may not be the book for you.

6 of 6 people found the following review helpful:

5.0 out of 5 stars Buy this book!, October 18, 2000

By 

Marisa D'vari (New York, NY) - See all my reviews
(REAL NAME)   

This review is from: Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune (Paperback)

From "Script Magic" author Marisa D'Vari: The first book I read of Yudkin's, Six Steps To Free Publicity, was so upbeat and straight forward in style and had such useful content I became a "Yudkin Junkie" and can't wait to buy each new book as they come out. Yudkin, a savvy marketing guru, shows corporations and small businesses alike how they can tap into the power of the internet for success and profit."