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Internet Marketing for Local Businesses
 
 

Internet Marketing for Local Businesses [Kindle Edition]

Jake Lawson
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Editorial Reviews

Product Description

This eBook is a must read for any small business owner who is frustrated with spending too much money on print, radio or TV advertising and not getting enough of a return on their investment.

The internet is changing the way small and local businesses reach their customers. More than 80% of people now use the internet to search for local products or services so it is now more important than ever to establish an online presence before you are left in the dust by your competition.

It has become very clear that using the internet is the most effective and affordable way to grow your small business.

This book takes a look at some of the things that you need to be aware of when marketing on the web, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often.

We take a look at everything from local search engine optimization, mobile marketing, social media marketing and how when combined together these strategies can get you more customers and more profits at a more affordable cost than traditional advertising methods.

Product Details

  • File Size: 397 KB
  • Print Length: 34 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B005BCO3NW
  • Text-to-Speech: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #498,650 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
0 of 1 people found the following review helpful
Format:Kindle Edition
Internet Marketing for Local Businesses is an excellent book - actually, far more than a book, it's a high value and detailed book filled with techniques you can begin using immediately that show you how to greatly increase your local business in the next few weeks. Face it, to make more money you need to do one or more of these: 1. Get more customers, 2. Get more frequent customers, and 3. Get current customers to buy more.

There is that and so much more here. Until we learned that now-obvious aspect of our expanding our local business onto the Internet, we could NOT know our potential. My competitors don't yet do these things and I am thrilled! It's a foundation that I never learned in business school!

We had no idea that these marketing techniques exist and for a local and smaller business to do them is powerful indeed because again, my competitors sure aren't doing them!
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1 of 3 people found the following review helpful
Format:Kindle Edition
Even a local business that does little online business needs to understand that an Intenret presence means that people searching for your phone number or hours, from their web-enabled cell phones, will FIND information about you whereas if you were not "find-able," those potential customers might very well not want to risk driving to your place to find you closed. The hot topic for Internet Marketers right now is utilizing the WORLD Wide Web to help smaller, local businesses and this book, Internet Marketing for Local Businesses is an EXCELLENT resource to learn to do just that for your business.

As a small business owner, I was shocked at how much I was missing. I just need to find time to implement all that is here. There is no doubt in my mind that the more I adapt the techniques presented in Internet Marketing for Local Businesses, the more business I will have. Highly recommended!
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More About the Author

Jake Lawson is a 12 year veteran to the internet marketing world and has written a number of eBooks on the subject.

In 1999 he got his start working for a successful dot com in Intermix Media (formerly eUniverse Inc.) that pioneered the social networking revolution by creating mySpace.

Through his Canadian based internet marketing firm RaiseYourRank, Lawson has experience building and developing online marketing and search engine optimization strategies for everyone from local small contractors to large international businesses that sell $100,000+ monthly.

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