This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.
Internet Marketing Methods Revealed
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Customer Reviews
Most Helpful Customer Reviews
11 of 13 people found the following review helpful
Format:Paperback
Let me first point out that 9 out of 12 of the reviewers that gave this book four or five stars have something in common: They only review books from Atlantic Publishing, and only write positive reviews. The reviews follows an identical pattern to another Atlantic Publishing book I purchased, "Online Marketing Success Stories." Buyer beware.
As a professional web developer and internet marketer, I can simply say that the content in this book wouldn't especially helpful to anyone. One of the biggest problems with the book is that it is written in exceptionally poor English, making it difficult to understand. Between the poor writing and deceptive shill reviews from the publisher, I wouldn't recommend this book to anyone.
As a professional web developer and internet marketer, I can simply say that the content in this book wouldn't especially helpful to anyone. One of the biggest problems with the book is that it is written in exceptionally poor English, making it difficult to understand. Between the poor writing and deceptive shill reviews from the publisher, I wouldn't recommend this book to anyone.
7 of 8 people found the following review helpful
By Brick ONeil
Format:Paperback
Internet Marketing Methods Revealed, The Complete Guide to Becoming an Internet Marketing Expert; book; Miguel Todaro; Atlantic Publishing Group, Inc.; 338 pgs.
Review: Brick ONeil
One phrase that I would use with Miguel Todaro's book is "In-Depth". In this Internet Marketing book, Miguel leaves no stone unturned. If, after reading, studying and putting into practice his sage advice, you don't have significant new growth for your business, you can't blame the author.
In this detailed Marketing book, Todaro discusses in-depth SEO (Search Engine Optimization), Optimization, PPC (pay per click), Keywords, Ads, Newsletters, E-Mail Marketing, E-Commerce Strategy, CMS (Content Management Systems), flash and SEO. His most discussed subject is PPC (pay per click) Marketing, devoting five of his twenty chapters to it.
Todaro discusses HTML quite a bit, for those that are more than spectators or have more than a passing interest in developing their own (or work in the field of Marketing or computer languages) web pages, marketing, PPC, etc. This book is more for the professional Internet Marketer than a casual observer or beginner.
If you're wondering how to start Marketing your business or service on the internet, or are looking for a chapter or two to get a good idea of what Miguel Todaro is all about, a good place to start is his chapters on submitting your website to Internet Search Engines and Keywords. Keywords are of a vital importance to getting good traffic to your website.
These two chapters could help even the most novice Internet Marketer successfully build traffic to their website, business or service.... Read more ›
Review: Brick ONeil
One phrase that I would use with Miguel Todaro's book is "In-Depth". In this Internet Marketing book, Miguel leaves no stone unturned. If, after reading, studying and putting into practice his sage advice, you don't have significant new growth for your business, you can't blame the author.
In this detailed Marketing book, Todaro discusses in-depth SEO (Search Engine Optimization), Optimization, PPC (pay per click), Keywords, Ads, Newsletters, E-Mail Marketing, E-Commerce Strategy, CMS (Content Management Systems), flash and SEO. His most discussed subject is PPC (pay per click) Marketing, devoting five of his twenty chapters to it.
Todaro discusses HTML quite a bit, for those that are more than spectators or have more than a passing interest in developing their own (or work in the field of Marketing or computer languages) web pages, marketing, PPC, etc. This book is more for the professional Internet Marketer than a casual observer or beginner.
If you're wondering how to start Marketing your business or service on the internet, or are looking for a chapter or two to get a good idea of what Miguel Todaro is all about, a good place to start is his chapters on submitting your website to Internet Search Engines and Keywords. Keywords are of a vital importance to getting good traffic to your website.
These two chapters could help even the most novice Internet Marketer successfully build traffic to their website, business or service.... Read more ›
4 of 5 people found the following review helpful
By Larry Ell
Format:Paperback
The Internet has transformed the way people receive and distribute information. It's also served to accelerate the way businesses try to exploit this technological advantage. Unfortunately, many companies were slow to recognize the benefits of operating online and thus were faced with the challenge of catching up to their rivals.
Internet Marketing Methods Revealed by Miguel Todaro is a useful tool to begin building a successful approach to that challenge. Understanding how to operate in the world of cyber-business requires knowledge of basic tactics, the development of an operational plan and the creativity to set them in motion. This book covers all the important areas that an Internet entrepreneur will need to know in order to optimize his or her chance for success.
The book is a well-constructed road map that includes valuable inside information, presented with layman's clarity. There is ample explanation of relevant industry terms along with tables and graphics to further illustrate important points. The reader will also benefit from links to other sources, along with recommended downloads to further enhance the learning process.
All in all, there is a plethora of interesting facts and figures. Some jargon and abbreviations may be confusing to the newcomer to Internet marketing, but they don't distract the reader from the pertinent points. Anyone looking for primer into the world of Internet marketing will benefit from this easy read.
Internet Marketing Methods Revealed by Miguel Todaro is a useful tool to begin building a successful approach to that challenge. Understanding how to operate in the world of cyber-business requires knowledge of basic tactics, the development of an operational plan and the creativity to set them in motion. This book covers all the important areas that an Internet entrepreneur will need to know in order to optimize his or her chance for success.
The book is a well-constructed road map that includes valuable inside information, presented with layman's clarity. There is ample explanation of relevant industry terms along with tables and graphics to further illustrate important points. The reader will also benefit from links to other sources, along with recommended downloads to further enhance the learning process.
All in all, there is a plethora of interesting facts and figures. Some jargon and abbreviations may be confusing to the newcomer to Internet marketing, but they don't distract the reader from the pertinent points. Anyone looking for primer into the world of Internet marketing will benefit from this easy read.
4 of 5 people found the following review helpful
Format:Paperback
In this book, Miguel Todaro does a phenomenal job explaining how to use internet marketing to its full potential. Todaro discusses the numerous benefits which a company can obtain through using internet marketing to sell themselves in the 21st. He describes taking advantage of the constant low cost which the internet offers, the ability to track a customer's purchase habits, the huge potential Return On Investment, and the countless other opportunities that the internet provides.
Todaro also does a great job explaining search engines and how they work. He is particularly helpful when detailing the best way to create a website so that the keywords a potential customer enters will lead them your business' website. Todaro also tells how you can analyze your competition's keywords that way you can compete more effectively against them.
In addition to that, there is an extremely illuminating chapter on how to optimize your website. Todaro goes through ten basic areas which should be addressed to ensure that your website is running at peak performance. Headlines, titles, footers, and other vital website components are addressed in this section. Also, later in the book, link popularity and the ways your site can gain greater link popularity are discussed (gaining greater link popularity will cause search engines to rank you higher when they return search results). The strategies described here are a must for anyone looking to grow their business' exposure on the internet. But, these are only a few ways that the book details on internet marketing. There is some much useful information here that anyone who is in business or is looking to promote their website should read this book.
Todaro also does a great job explaining search engines and how they work. He is particularly helpful when detailing the best way to create a website so that the keywords a potential customer enters will lead them your business' website. Todaro also tells how you can analyze your competition's keywords that way you can compete more effectively against them.
In addition to that, there is an extremely illuminating chapter on how to optimize your website. Todaro goes through ten basic areas which should be addressed to ensure that your website is running at peak performance. Headlines, titles, footers, and other vital website components are addressed in this section. Also, later in the book, link popularity and the ways your site can gain greater link popularity are discussed (gaining greater link popularity will cause search engines to rank you higher when they return search results). The strategies described here are a must for anyone looking to grow their business' exposure on the internet. But, these are only a few ways that the book details on internet marketing. There is some much useful information here that anyone who is in business or is looking to promote their website should read this book.
Most Recent Customer Reviews
3.0 out of 5 stars
Not a great read, but some basic information is there
This is a good book for a beginner. The history of Internet marketing is there and it is clearly written for a non-techie. Read more
Published on January 23, 2010 by Heidi L. Hanson
5.0 out of 5 stars
Highly Recommend!
Excellent, methodical, easy to understand, comprehensive book! I am recommending this book to my entrepreneur students and anyone else interested in learning about internet... Read more
Published on January 22, 2010 by Health Minded
5.0 out of 5 stars
A good plan for internet marketing!
My disclaimer: As with any opinion, it is only my opinion! And everyone's will vary depending on who reads the book and what the reader is looking for. Read more
Published on January 15, 2010 by Rip Walker
2.0 out of 5 stars
Poor writing
In all fairness the content of the book is good. However, I agree with the gentleman who also commented on the writing quality of the book: it is very poor. Read more
Published on September 10, 2009 by David Garces
2.0 out of 5 stars
Very unclear writing
While the content is very good, the writing is poor. On every page I encounter sentences that are poorly strucutred and vague, so I cannot extract the full meaning. Read more
Published on September 7, 2009 by Richard J. Petti
5.0 out of 5 stars
A whole systems understanding
Now, let me be honest, I am a skeptic of any "secrets" or "tricks" revealed in any book. Throw in the term "internet marketing" and you can add another dose of skepticism. Read more
Published on August 10, 2009 by Matt L. Walker
4.0 out of 5 stars
A How To for promoting your business online
Internet Marketing Methods Revealed by Miguel Todaro is more than just a how to guide to promoting your business on the Internet. Read more
Published on June 2, 2009 by Ceetar
5.0 out of 5 stars
Good techniques and strategies to drive traffic to your website
Mr. Todaro presents sound techniques and strategies to driving internet traffic to your website. The author really gets the reader thinking about maximizing resources and putting a... Read more
Published on May 19, 2009 by Mark Deo
5.0 out of 5 stars
Lots of Information
In the 21st century internet marketing has become an important way for businesses to reach new consumers and potential customers. Read more
Published on April 28, 2009 by Megan I. Hayes
5.0 out of 5 stars
Comprehensive
The Internet has dramatically changed the way successful entrepreneurs do business in today's digital economy. Read more
Published on March 30, 2009 by Patricia Punt
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