Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert [Paperback]

Miguel Todaro (Author)

Book Description

Publication Date: March 30, 2009

This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

Product Details

• Paperback: 336 pages
• Publisher: Atlantic Publishing Company (FL) (March 30, 2009)
• Language: English
• ISBN-10: 1601382650
• ISBN-13: 978-1601382658
• Product Dimensions: 8.8 x 5.9 x 1.1 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Average Customer Review: 3.9 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #575,718 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

1.0 out of 5 stars Almost Every Positive Review for this Book is Fake, January 9, 2011

By 

Compay (New Orleans, LA) - See all my reviews
(TOP 500 REVIEWER)   

This review is from: Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert (Paperback)

Let me first point out that 9 out of 12 of the reviewers that gave this book four or five stars have something in common: They only review books from Atlantic Publishing, and only write positive reviews. The reviews follows an identical pattern to another Atlantic Publishing book I purchased, "Online Marketing Success Stories." Buyer beware.

As a professional web developer and internet marketer, I can simply say that the content in this book wouldn't especially helpful to anyone. One of the biggest problems with the book is that it is written in exceptionally poor English, making it difficult to understand. Between the poor writing and deceptive shill reviews from the publisher, I wouldn't recommend this book to anyone.

7 of 8 people found the following review helpful:

5.0 out of 5 stars Everything you need to know about Internet Marketing, March 23, 2009

By 

Brick ONeil "Writer" (Seattle, WA) - See all my reviews

This review is from: Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert (Paperback)

Internet Marketing Methods Revealed, The Complete Guide to Becoming an Internet Marketing Expert; book; Miguel Todaro; Atlantic Publishing Group, Inc.; 338 pgs.
Review: Brick ONeil
One phrase that I would use with Miguel Todaro's book is "In-Depth". In this Internet Marketing book, Miguel leaves no stone unturned. If, after reading, studying and putting into practice his sage advice, you don't have significant new growth for your business, you can't blame the author.
In this detailed Marketing book, Todaro discusses in-depth SEO (Search Engine Optimization), Optimization, PPC (pay per click), Keywords, Ads, Newsletters, E-Mail Marketing, E-Commerce Strategy, CMS (Content Management Systems), flash and SEO. His most discussed subject is PPC (pay per click) Marketing, devoting five of his twenty chapters to it.
Todaro discusses HTML quite a bit, for those that are more than spectators or have more than a passing interest in developing their own (or work in the field of Marketing or computer languages) web pages, marketing, PPC, etc. This book is more for the professional Internet Marketer than a casual observer or beginner.
If you're wondering how to start Marketing your business or service on the internet, or are looking for a chapter or two to get a good idea of what Miguel Todaro is all about, a good place to start is his chapters on submitting your website to Internet Search Engines and Keywords. Keywords are of a vital importance to getting good traffic to your website.
These two chapters could help even the most novice Internet Marketer successfully build traffic to their website, business or service.
With as much detail as Miguel Todaro goes into, this is more geared towards other professional Internet Marketers (or, at the very least, towards those who have a more passing acquaintance with HTML, PPC and the like). I would rate this book a 5, if only for the two chapters on submission and keywords.

4 of 5 people found the following review helpful:

4.0 out of 5 stars I'm ready to market, January 6, 2009

By 

Larry Ell (Florida) - See all my reviews

This review is from: Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert (Paperback)

The Internet has transformed the way people receive and distribute information. It's also served to accelerate the way businesses try to exploit this technological advantage. Unfortunately, many companies were slow to recognize the benefits of operating online and thus were faced with the challenge of catching up to their rivals.

Internet Marketing Methods Revealed by Miguel Todaro is a useful tool to begin building a successful approach to that challenge. Understanding how to operate in the world of cyber-business requires knowledge of basic tactics, the development of an operational plan and the creativity to set them in motion. This book covers all the important areas that an Internet entrepreneur will need to know in order to optimize his or her chance for success.

The book is a well-constructed road map that includes valuable inside information, presented with layman's clarity. There is ample explanation of relevant industry terms along with tables and graphics to further illustrate important points. The reader will also benefit from links to other sources, along with recommended downloads to further enhance the learning process.

All in all, there is a plethora of interesting facts and figures. Some jargon and abbreviations may be confusing to the newcomer to Internet marketing, but they don't distract the reader from the pertinent points. Anyone looking for primer into the world of Internet marketing will benefit from this easy read.