Customer Reviews

The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(2)

 

 

The second edition of Kim Bayne's "The Internet Marketing Plan" builds on the structure of the earlier edition, and packs more punch, with updated examples, additional subsections and content more relevant to the Internet marketing scenario today. Just as traditional marketing needs a comprehensive marketing plan to succeed, The Internet Marketing Plan shows how a company's online marketing effort can be successful if it is a result of a well thought out Internet marketing plan.

The book along with the accompanying CD-ROM containing templates, spreadsheets, skeletal outlines, and website bookmarks make it an excellent starting point for a newbie in the Internet Marketing business, but it still remains a handy resource for practicing Net marketers.

The book helps the reader create and implement an Internet marketing plan, and measure the results. A step-by-step process helps the reader create a well-structured Internet marketing plan - right from the business overview, to budgets and implementation. Due emphasis is laid on integrating the Internet into the traditional marketing efforts - an often ignored effort of Internet marketing.

I thought the 2nd edition would be more high level, as well as include RFP templates etc. However, the book is still very basic and really only appropriate for those with little to no knowledge of web site development and promotion. That should be made clearer in the desciption.

This book may have some potential for a marketer fresh out of college but it will seem simplistic for the veteran marketer.

I was very disappointed in this book. It helped me very little when working on our iMarket Plan. There is a lot of text, but very little concrete, substantive information.