Customer Reviews

The Internet Marketing Plan

5 star:		(6)
4 star:		(2)
3 star:		(0)
2 star:		(2)
1 star:		(2)

 

 

One could rewrite the book on half the pages- just take out the outdated references, the self-centered self-apraisals of the author plus the party-dialogues. Then- after you reduced the webpages listings to those that still exist and took out some of the too basic checklists- you might have a tool worthwhile spending $ 15 for. I was somewhat surprised that such reputable publisher would put its name behind such a book.

The book needs serious updating being that it was written some time ago, and the Internet changes rapidly. However, if you would like to know what the Internet was like back in 1986, and are ready to base a marketing plan on this then the book's for you! I ordered this book hoping to find quantitative information and in depth advice on approaching the Internet from marketing stand point. It was hard to scrape the pages to come up with anything of use. A basic marketing plan outline, a beginners guide to the internet, and some common sense will bring you a lot further than this book. Some of the links in the bookmark file did not work. If you're online reading this, you basicaly have no use for the book!

There are some good ideas for those at the infant level of an internet presence. If you have already started, don't bother with this one. The format is very much like a school book which make navigation easy. No need to read from front to back.

Talk about "repurposing;" I didn't feel there was anything in this book that couldn't be interepreted from a sophmore level marketing class. The number of glowing reviews led me to purchase this book and, after reading it cover to cover, still haven't found anything particularly useful or new. Even the examples on the disk were poorly formatted and not particularly complete or relevant to Internet marketing per se. Nice cover but that's about it.

Ever wish someone would tell it to you straight instead of just rehashing what everyone else is saying? I was really glad that Kim's book was so straightforward. It gave me very detailed (almost too detailed) help to get my small business up and running online. I publish a printed newsletter and felt her book could help me market it online and I was right. I heard Kim speak at a recent seminar and really enjoyed being part of the audience. She lit up the room , which made a big difference since the previous speaker was so boring. Kim tells you how to do things (both in her workshop and in her book) like a good friend trying to help you out. ALthough it was hard at times to get through the book, because it was so full of information, I was glad I did. If I could afford it, I would hire her as a consultant to my start-up company, so I could be sure to get everything right. Thank goodness she was able to share at least some of what she knows in print.

After using this book to setup my Internet marketing plan, I threw out all the rest. Ms.Bayne knowledge and experience comes through in each and every page. The book doesn't just fill space with theory but offers the practical. Her humor and style even made reading it a pleasure. Bravo.

I am also a small business and struggle to understand the technology that we need to know to keep up! Bayne's book is right on our office reference shelf along with Margo Komenar's Electronic Marketing.Writing a book and running a small business is hard work-give us a break!

This book outlines all the ins and outs of what a potential client is looking for in WebDesign, Hosting, and/or Consulting and the obstacles they themselves have to contend with. It gives you the best chance to get in the door and present an effective presentation that will address what the customer wants and needs to know.

This is definitely a must read for those who need a plan for their Internet Marketing campaign. There's an audio interview with the author at http://www.realvoices.com/ss/sball/WWA04.htm, and combined with the book, it's a good one to have in your library.

Internet marketing books are a dime a dozen these days, but "The Internet Marketing Plan" is a standout. An invaluable resource for the Internet professional who needs to build a business case for Web sites, this book guides the reader through the marketing process step-by-step. And for the marketing professional new to the Internet, the book answers the question, "How can the Net help my company make money?" If you want to be a contender in the Internet marketplace, you need this book