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Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform Paperback


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Product Details

  • Paperback: 356 pages
  • Publisher: Marsh Publications; First edition (July 1, 2009)
  • Language: English
  • ISBN-10: 0971313032
  • ISBN-13: 978-0971313033
  • Product Dimensions: 9.9 x 7 x 0.8 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #559,450 in Books (See Top 100 in Books)

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I bought this Internet Marketing book for a graduate class. It is very easy to read and has recent up-to-date facts and examples. It's a great resource and was much cheaper on Amazon than it was in the school bookstore. Overall, the value is good.
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0 of 1 people found the following review helpful By Donald Hsu on October 26, 2009
Format: Paperback
on the internet marketing. Starting from technology, to competitive analysis, online consumer behavior, communities, channel management and many more.

The book could be better if global e-commerce success stories were told, such as Ryanair, and others.
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