Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide [Paperback]

Chandra Sekhar (Author)

Book Description

Publication Date: February 11, 2001

INTERNET MARKETING And SEARCH ENGINE POSITIONING - A "DO IT YOURSELF" GUIDE

The vast majority of web sites that exist today are owned and managed without major marketing budgets or Venture capital backing. These types of web sites form the pillars of internet revolution. This book is specifically targeted to help these kinds of web sites to grow and prosper in the age of the internet

The book deals with very specific and cost effective techniques to increase web traffic for web sites that have zero or very little marketing budgets. This carefully researched guide includes a step by step approach to search engine positioning, and to utilizing the cost effective resources on the internet.

You do not need millions of dollars or technology savvy programmers to be part of this exciting opportunity in cyberspace. You need not have knowledge of HTML to increase your web traffic.

All you need are few hours a month and a little patience. You can do it yourself!!!

Editorial Reviews

Review

" I have discovered the definitive guide for "net newbies" like myself, to intermediate users who want a broader understanding of how to increase search engine popularity. . . I recommend it highly." -- Ann Phillips,Editor, BookStar Reviews

"...The book is a must read for anyone who administers a web site and is desperate for increasing traffic." -- Babu Krishasamy

"Had the book come a year earlier, The book could have been an eye opener for so many dot coms that threw their money in expensive so called "branding" efforts..." -- Ramesh,Freelance Book Reviewer

From the Publisher

INTERNET MARKETING And SEARCH ENGINE POSITIONING - A "DO IT YOURSELF" GUIDE
by Chandra Sekhar

Thinking of getting a home page or website to promote your products or business? Want to be a part of the vast world of Internet marketing and e-commerce, but have little idea of where and how to begin? I have discovered the definitive guide for "net newbies" like myself, to intermediate users who want a broader understanding of how to increase search engine popularity.

It is evident that Mr. Sekhar is knowledgeable in the area of Internet marketing and implementing the search engines for better results, yet the text is should be easily understood by nearly all levels. He has provided helpful lists of sites for many different services you may need. There are interesting do's and don'ts; pointers on the most common mistakes made by site owners thinking they will get a high ranking in the search engines. As an added bonus the pertinent information is delivered in an entertaining read, not boring as some how-to texts can be.

The detailed examples and concise illustrations seem as if you are actually on a web site, which will help the beginner get a hands on feel for using the tools for marketing a product. Thoroughly discussed are the opportunities for those on a limited budget and the fascinating world of the web which can be understood and implemented by anyone with a little time and patience.

This book should be required reading for new website owners who want to succeed. Those a little more experienced can benefit as well. I recommend it highly.

Editor,
Southern Publications

See all Editorial Reviews

Product Details

• Paperback: 112 pages
• Publisher: CS/ Southern Star (February 11, 2001)
• Language: English
• ISBN-10: 0970542909
• ISBN-13: 978-0970542908
• Product Dimensions: 10.9 x 8.2 x 0.3 inches
• Shipping Weight: 10.7 ounces
• Average Customer Review: 2.9 out of 5 stars  See all reviews (27 customer reviews)
• Amazon Best Sellers Rank: #3,546,493 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

1.0 out of 5 stars Poorly written term paper, June 19, 2002

By 

Benjamin D. Bloom (Essex, VT United States) - See all my reviews
(REAL NAME)   

This review is from: Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide (Paperback)

Initially I was excited by this book because of its straight forward advice and recommendations. Upon reading the book, though, I found it full of typos, editorial mistakes, and out-dated information. It would be worth a read if it were a few dollar PDF download, but otherwise is a waste of time.

5 of 5 people found the following review helpful:

1.0 out of 5 stars Outdated, May 22, 2002

By 

Hightower "01234567" (81) - See all my reviews

This review is from: Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide (Paperback)

If you are serious about Search Engine Positioning, you will be disappointed.
The information is scant and also outdated. Illustrations are of poor quality.
For instance, the author describes "what pulls search engine rankings down" in Chapter 6. Now everybody knows that FRAMES are not the best way when it comes to SEP, but it is also a fact that sometimes we simply HAVE to use them. However, the author fails to provide the readers with any suggestions here.

4 of 4 people found the following review helpful:

1.0 out of 5 stars A pretty picture on the front cover!, November 12, 2001

By 

Gerald Hancock (Silverdale, WA United States) - See all my reviews

This review is from: Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide (Paperback)

A pretty picture. That's how it gets my one star! Inside the covers, the information seems more like an outline than a book. If I would have seen this book on a conventional store shelf, I wouldn't have bought it, but some of the positive reviews persuaded me to buy it on line.

I think the first problem Chandra Sekhar has, is that English is a second language for him, and it shows! I can excuse and over look the difficulties I find foreigners have with the English language in just simple conversation, but to write a good book requires a strong command of the English language, and anything less than proficient is inexcusable. In this book, sometimes words are obviously missing, and the spell checker must have been defective as well.

Sekhar chooses good topics, but only seems to touch on them, and nothing more. Many topics, but very little depth. A hundred and ten pages of double spacing? (As the old lady in the long ago Wendy's commercial would say: "Where's the beef?")

I don't see how the book got all of those positive, four or five star reviews. At best it could have been a three star reference manual, but it would have had to be a pocket sized one at that!

I'm brand new at learning about Internet Marketing and Web Site Positioning, but I've seen much better material on the market than this product has to offer! I'm currently reading "Streetwise - 'Maximize Web Site Traffic'", by Robin Nobles & Susan O'Neil, which seems to be a much more informitive, broader, and in depth presintation of Web Site/search engine positioning. I would reccommend it first!