Customer Reviews

Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide

5 star:		(7)
4 star:		(4)
3 star:		(4)
2 star:		(2)
1 star:		(10)

 

 

Initially I was excited by this book because of its straight forward advice and recommendations. Upon reading the book, though, I found it full of typos, editorial mistakes, and out-dated information. It would be worth a read if it were a few dollar PDF download, but otherwise is a waste of time.

If you are serious about Search Engine Positioning, you will be disappointed.
The information is scant and also outdated. Illustrations are of poor quality.
For instance, the author describes "what pulls search engine rankings down" in Chapter 6. Now everybody knows that FRAMES are not the best way when it comes to SEP, but it is also a fact that sometimes we simply HAVE to use them. However, the author fails to provide the readers with any suggestions here.

A pretty picture. That's how it gets my one star! Inside the covers, the information seems more like an outline than a book. If I would have seen this book on a conventional store shelf, I wouldn't have bought it, but some of the positive reviews persuaded me to buy it on line.

I think the first problem Chandra Sekhar has, is that English is a second language for him, and it shows! I can excuse and over look the difficulties I find foreigners have with the English language in just simple conversation, but to write a good book requires a strong command of the English language, and anything less than proficient is inexcusable. In this book, sometimes words are obviously missing, and the spell checker must have been defective as well.

Sekhar chooses good topics, but only seems to touch on them, and nothing more. Many topics, but very little depth. A hundred and ten pages of double spacing? (As the old lady in the long ago Wendy's commercial would say: "Where's the beef?")

I don't see how the book got all of those positive, four or five star reviews. At best it could have been a three star reference manual, but it would have had to be a pocket sized one at that!

I'm brand new at learning about Internet Marketing and Web Site Positioning, but I've seen much better material on the market than this product has to offer! I'm currently reading "Streetwise - 'Maximize Web Site Traffic'", by Robin Nobles & Susan O'Neil, which seems to be a much more informitive, broader, and in depth presintation of Web Site/search engine positioning. I would reccommend it first!

...or even if you consider yourself an Internet pro, this excellent step-by-step guide to creating your own "storefront" on the web will enable you to do it right the first time out. As a novice on the Net, I found the descriptions and comparisions of the most prominent search engines and how they work very informative. Chandra Sekhar takes the reader through the levels of search engine positioning, how to choose the best one for your product(s), shows you how to wisely spend on your business place, how to get positive results with limited funds, and how to set up a professional-appearing site free of charge. Using a dummy product, the author takes the reader through the process of creating a site. He offers numerous illustrations to enhance the text. You will find a list of web sites that offer technical assistance, and Sekhar thoroughly covers E-mail privacy laws. I was impressed with his comprehension of how many Interent users feel about being "spammed". He shows the marketer how to generate customer loyalty by guaranteeing not to invade their screen with advertisements. The author's knowledge of the search engines, the behind-the-scenes workings of the large "markets", reminders of the pitfalls, and asssitance for readers with or without technical skills should appeal to everyone who has thought of marketing on the Internet. This type marketing is a new ballgame, and if you want to create a professional web site, "Internet Marketing & Search Engine Positioning" is a must read.

Review by Barbara Deming, Author (Most recently published in Rockford Review and GRIT), a Writing/Marketing Workshop Instructor, and a Pushcart nominee. Barbara lives and writes in San Marcos, CA.

I ordered this book without having read the excerpts that are now posted on Amazon. I was pretty disappointed. I should note that I work on search engine performance issues as a part of my job. Passages of the book are totally out of date and useless - example being the pay-for-click section dealing with goto.com (which is now out of business). This is a book for newbies and even then, will only be relevant in certain areas (HTML metatags for example). Best to save your money and do your research on the 'net since search engine performance is a topic that changes frequently.

This book can best be described as an introductory guide to Internet marketing. It covers several topics that are important to Internet marketers. However, as several of the readers pointed out, it does not carry enough depth and is poor in writing.

Here's a list of books I recommend (all are much better):
(1) Worldwide Web Marketing - 3rd Edition
(2) 101 Ways to Boost Your Web Traffic - 2nd Edition
(3) Streetwise Maximize Web Site Traffic - 3rd Edition

There are probably a few more.

I am not an expert on internet marketing (nor a dummy) . Actually started developing interest about ways to promote a web site after I was layed off from a dot com company.

The book seems to accurately pinpoint ways to increase web traffic for a web site -In particular, the way he has explained how to create pages for search engines are pretty cool,beginning with an example and carrying it step by step.

The book is so different from other internet marketing books primely because of specific techniques in search engine placements (other books had only few pages on this topic). Many other techniques (like yahoo shopping) were also not mentioned in other books.

I was not a dummy for internet marketing after reading couple of other books on the same subject. But this is the first book that has helped me to be a pro with getting higher rank in search engines.

Worth the price!

I was amazed when this book arrived. Not only does it look like someone printed it on a 'third world' printing press but it wasn't even spell checked. This book has some basic overviews of what search engines desire but doesn't reference any websites that have been successful following this advice. Each topic receives a cursory overview with marginal examples. This book is a simple overview with no in depth information.
For example, maybe 50% of websites out there are developed using MS FrontPage and not one word in this book describes how to use this development environment to promote FrontPage created websites. There is a strong bias that one should focus on Yahoo as the major website promotion forum but fails to mention that this is a 'pay as you play' listing directory that defeats the intended 'Do It Yourself' audience.

Chandra provides a good very basic foundation to Search Engine positioning, a good understanding of how search engine positioning works. However, there's not much detail for the person looking to take action.

Trying to make your website more visible to everyone on the net? Looking for ways to get search engine to notice you? Hoping your website will become the number one in search results? Well what are you doing to improve the site itself? Take a look at this book and the ideas may be right in front of you.

In part 1 of the book the author deals with web pages and design, covering areas like HTML Basics, search engine positioning and the different levels, meta tags, techniques to get more visitors and ways to make you web page move up in the rankings and finally working with Yahoo.

Phase 2 moves into the marketing and e-commerce side of things with topics like e-Bay, email, security, online content and pricing. Also the author takes a look at marketing options and things like banner ads, different programs and tools to help you make you site the number 1 on the web.

Appendix B is dedicated to the Meta tag and what you can do with it and Appendix C is dealing with Java Scripts. Overall the book is sound in the advice you get and the author presents a good argument and set of ideas.