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16 of 16 people found the following review helpful:
2.0 out of 5 stars
Very Basic Book - sometimes too basic,
By A Customer
This review is from: Internet Marketing Second Edition (Paperback)
While this book might be of help to the Internet novice, its general level is very basic. What's more, concepts of Internet marketing are mostly missing, even though concepts are most likely to be the most interesting area. Instead, the book engages in HTML exercises which imho are quite irrelevant for today's marketing decision makers. This is particularly true, since the HTML excursions are - you guessed what - very basic. This book might be applicable to users who start from scratch, but don't look for more in the book. Regardless of application, the price is certainly too steep given the value the book offers.
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Internet Marketing Second Edition by Charles F. Hofacker (Paperback - August 1, 1999)
Used & New from: $0.30
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