on January 17, 2013
This is a brilliant guide to internet marketing - as is globally recognized these days, the internet (including social media) is a medium of advertising and business promotion that cannot be ignored by any business that is serious about growth and continually-increasing profits. With a worldwide audience at your fingertips, it is crucial that this huge market of potential customers be utilized and taken advantage of, as much as is humanly possible, in order to run a highly successful and profitable (online or offline) small business!
This is a very comprehensive and detailed guide of decent length that covers all the different e-commerce strategies, and how best to utilize them for maximum impact and results in your online marketing. It is crucial to have an aggressive business strategy in order to run a successful online business, and this practical guide provides all the tools required!
It is comprised of two sections, the first being Digitial Marketing for small businesses, and the second part being made up of seven strategies, including Content Marketing, Social Media Marketing, Email Marketing, Viral Marketing, Online Advertising and Online Research. There is a resources section at the end. It covers the WHOLE LOT.
This is a must have for any business owner looking to take advantage of the limitless opportunities and profits available on the World Wide Web! This author clearly has a huge amount of experience in this area and knows exactly what they are talking about, right down to the smallest details. This is essential for your business! Highly recommended!
on January 16, 2013
Coming up with the right business strategy for internet marketing for small business can be a hard thing to fathom, but Claudio has got you covered with this book. This book covers all the techniques to set your business's online presence on fire.
One difference with this book and other internet marketing books is Claudio takes the time to explain everything so clear before moving on to the next subject.
Claudio covers all the important online marketing topics such as social media, marketing strategy, marketing for social media, email marketing, content marketing, and scores more. He has seven proven strategies that work and every small business should use for their online marketing plan.
I really enjoyed part three of the book that goes in to the area upkeep for your digital presence. This section also includes a lot of tips on making your website more appealing to your customers and what to do once you have completed all these steps.
If you need a plan to help with your businesses online marketing then this is the book for you. Even if you already have a marketing plan you are sure to see some new techniques to use in your already existing plan.
This book is highly recommended for anyone that needs to learn the ins and outs of online marketing for small business.
on January 18, 2013
If you have a small business and are struggling with how to use the internet to market your business, then this is the book for you. Claudio first discusses 7 proven strategies: 1. Marketing content, 2. Marketing in social media, 3. Viral marketing, 4. email marketing, 5. online advertising, 6. online research and 7. monitoring. He gives very detailed instructions on how to assess your business and then implement each strategy. The instructions are clearly written.
In Part 3 of the book you'll find instructions on how to build a digital presence for your business, Again the instructions and tips are very clear and the advice is quite good.
What I really liked in that in this section there is an extremely detailed checklist for each of the 7 strategies.
Even if you've done some online marketing for your business, this book is a valuable addition to your arsenal of marketing tactics and strategies.
Claudio is very experienced in internet marketing and the suggestions in the book are practical strategies that you can start implementing for your business. The book is also well-written and easy to follow.