This text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing.
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Most Helpful Customer Reviews
6 of 7 people found the following review helpful:
5.0 out of 5 stars
I met the authors. Buy the book now.,
By Christos Karasavvas (Derby, United Kingdom) - See all my reviews
This review is from: Internet Marketing: Strategy, Implementation and Practice (Paperback)
I met the authors of this book and i highly reccommend to anyone who wishes to learn more about Internet Marketing to buy it. Dr Dave Chaffey - one of the authors of this book was my lecturer in E-Commerce Communications and my supervisor during my thesis. His knowledge, research and academic background on the subject will provide you the most essential tools to understand what Internet Marketing is all about. Don't think about missing this opportunity. The book is well structured, written in simple english and contains excellent examples of how the major e-commerce players in the market use Internet marketing to promote their products. This book is a must. Excellent value for money.
5.0 out of 5 stars
The best book about Internet Marketing!,
By Dmitry Taganoff (Moscow, Russia) - See all my reviews
This review is from: Internet Marketing: Strategy, Implementation and Practice (Paperback)
It's the best book on this topic I've seen.Very well structured, reviewing all the essential aspects of the problem, this book is really the best choice for marketers. I'd like to recommend "Internet Marketing" as the only real useful book about Internet Marketing.
2 of 19 people found the following review helpful:
1.0 out of 5 stars
The best book ever,
This review is from: Internet Marketing: Strategy, Implementation and Practice (Paperback)
I'm wondering what you'd found in this book?
This book is simply no more a bunch of cabbage than any other dumb thing I've been stuffed. Boo !
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