Customer Reviews

Internet Marketing: Strategy, Implementation and Practice (3rd Edition)

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(3)
1 star:		(1)

 

 

This book is required for an internet marketing class I am taking. I find it difficult to read. The authors are throwing so much information into each chapter that it is overwhelming and hard to absorb. I also feel that it does not follow a logical path, meaning that they reference other chapters and concepts not yet touched on almost constantly. Very often the other chapters referenced come later in the book so you haven't read them yet if you are going page/chapter order. I would not recommend this book for a student of e-marketing. Perhaps, if you already have experience in this field, you may find it useful, but as a teaching tool I feel it falls short.

Dissapointed by the lack of coverage around social media. The book presents a history of facebook that cites wikipedia as the major source, what use is this? Had hoped the book would provide some background material for a thesis. There is no coverage at all on marketing strategies for Twitter despite being published towards the end of 2008/beginning of 2009. Suggests that MySpace and Facebook are the main social media sites to consider. MySpace clearly is no longer one of the key players so was quite dissapointed by the content. The social media content was clearly developed well in advance of the publish date and not an accurate reflection on the marketing capabilities today.

I got this book for an marketing and ecommerce class. They are trying to cover too much ground rather than focusing on the subject.

Having used this book during my business degree, and having worked in e-commerce for the past four years, I believe this book is definitely worth a read and serves as a great introduction on the history of the internet and internet marketing in general.

I am giving this 5 stars because at the time of writing, I believe the authors included all the relevant information necessary and because I found it easy to read, relevant and insightful. There are plenty of real-life case studies from new internet organisations to large global brands. I recommend this to other students or people simply interested in internet marketing.

However, I do appreciate some of the comments for this book suggest more attention should be paid to social media. I agree, as it is evident that social media is a revolution in its own right so perhaps the authors could update the book to reflect this?

Having said that, it is easy to say this now in 2011 - back in 2008/9, I doubt there were many people (apart from those in the 'know') who honestly thought Facebook, Twitter etc would become the mainstream and genuine commercial internet behemoths they are today.

And finally, due to the internet still being a relatively knew entity in comparison to other industries, I think it is fair to acknowledge that by the time the authors have written this book, the internet would have evolved once again. It is probably one of, if not, the, fastest growing industry in the world right now.

To conclude, I suggest people who buy/read this book appreciate that this gives a solid general background on the subject but also insight into what academics and practitioners think the future of the internet and internet marketing is. However, if more information is required on present day social media, then perhaps this book (written in 2008/9) is out of date. For all other purposes, a great book.

Hope this review helps!

Extremely expensive... I dont understand what they are trying to do... I purchased it as a text book.. not a prestigious collectible!

Good book. Very informational in reference to current Internet marketing strategy today. The online book resource guide is helpful as well.