Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses Over the Internet [Paperback]

Susan Sweeney (Author)

Book Description

Publication Date: July 2000

From the basics of planning an online marketing strategy to using newsgroups and site links, this book provides business owners with everything they need to make their Web site the destination of choice for travelers, including Web site design guidelines, search engine tips, and online advertising opportunities.

Editorial Reviews

Review

. . . beneficial information on how to integrate our Web site into all aspects of our business -- Liz Smith, president and CEO, Gray Line Worldwide

...This book provides the kind of information necessary to take us to the next level. -- Jim Duggan, Wild Goose Lodge

Absolutely fabulous! Susan is the very best resource for tourism Internet marketing. -- Dennis Campbell, vice president, Atlantic Tours and Ambassadors

About the Author

Renowned industry expert and consultant, Susan Sweeney C.A., tailors lively keynote speeches, full and half day seminars, and workshops for companies, industries, and associations interested in improving their Internet presence and increasing their Web site traffic and sales. Susan is the founder and President of Connex Network Inc. an international Internet marketing and consulting firm. Susan holds both her Chartered Accountant and Certified General Accountant designations. She is an experienced Internet Marketing professional with a background in computers, marketing, and the Internet. Susan is author of the highly regarded and successful Internet marketing book entitled '101 Ways to Promote Your Web Site', now into it's secon.0d edition. Her latest release, 'Internet Marketing for Your Tourism Business', has received rave reviews from many tourism industry professionals and is positioned to repeat the success of her previous endeavor, '101 Ways to Promote Your Web Site', which has sold well over 13,000 copies. Susan has also contributed many articles and [something here] to leading business publications across Canada and the United States.

She is the past owner of an Internet presence company, and a web based software development company whose product was marketed exclusively on the Internet. As a former International Trade Commissioner for Canada, Susan advised many information technology and other industries on exporting and international marketing of their products and services. In that position she organized and led trade delegations to many areas of the United States, England, Ireland, Germany, Austria, Russia, Ukraine, Hong Kong, Singapore, Malaysia, Thailand, China, and Chile.

As a result of technological change and global competitiveness the need for a strong Internet presence is essential. Susan instructs individuals with her enthusiastic personality combined with her vast hands-on international marketing experience, which keeps her listeners informed, and captivated. Let Susan help you increase your traffic and make your business prosper!

Product Details

• Paperback: 602 pages
• Publisher: Maximum Press (FL) (July 2000)
• Language: English
• ISBN-10: 1885068476
• ISBN-13: 978-1885068477
• Product Dimensions: 8.9 x 7 x 1.6 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #855,740 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars One for the Bookshelf, February 12, 2002

By 

Andrea Rotondo Hospidor (Teaneck, New Jersey) - See all my reviews

This review is from: Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses Over the Internet (Paperback)

Marketing on the Internet can lead you down a series of complicated and confusing paths. But, if you're in charge of marketing a destination or lodging, gain the upper hand by reading Susan Sweeney's "Internet Marketing for Your Tourism Business."

As soon as you begin thumbing through this 562-page resource, you¹ll want to begin highlighting important passages. Whatever you do, resist that temptation. Why? Because if you start highlighting the important stuff, the entire book will be yellow before you know it!

Sweeney discusses basic marketing principles, web site design, the importance of search engine placement, targeting tourism newsgroups and mailing lists, building web site traffic, using e-mail effectively, developing link strategies with complementary businesses, advertising on line, accepting online reservations, maximizing media relations, and determining if webcasting is right for your site.

I love the fact that Sweeney uses real world examples from the travel industry to illustrate her points throughout the book. You¹ll learn how the Expedias of this world made it to the top.

"Internet Marketing for Your Tourism Business" is packed with tips that any tourism professional can use to enhance his or her company's presence on the web. Even if you don't have time to read the book thoroughly, it's worth the cover price for the massive Appendix. It¹s got a great section defining web terms, as well as a comprehensive list of Internet marketing resources.

15 of 16 people found the following review helpful:

5.0 out of 5 stars The Best Book On Tourism Internet Marketing, July 6, 2000

By A Customer

This review is from: Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses Over the Internet (Paperback)

This book is incredible. I am a bed and breakfast operator and I wanted to have a serious online presence, but didn't know how. I searched was looking for an Internet marketing book and was astonished when I found this book which was written specifically for my industry. This book is fantastic and was just the tool that I needed to begin implementing my online marketing strategy. I would recommend this book to all Tourism operators who have an online presence, or are considering going online.

10 of 10 people found the following review helpful:

5.0 out of 5 stars A Classic for all Travel Related Businesses, March 30, 2004

By 

B. DesLauriers "Healthy Living Tours" (BELLEVUE, WA United States) - See all my reviews
(REAL NAME)   

This review is from: Internet Marketing for Your Tourism Business: Proven Techniques for Promoting Tourist-Based Businesses Over the Internet (Paperback)

I am in the process of starting my own specialized tour business and brought this book out of hibernation for review. I had purchased it a couple years ago and it has just been marking time.

The author has done a superb job of guiding someone through the minefield of travel marketing --- and her advice still holds up to date.

I'm sure someone can find fault with not being 'up to date' since 9/11, yet this is flawless strategy that one only needs to update by adding a Google Adwords program, and possibly some eBay listings.

Reminds me of buying a mint 5 year old Porsche, which still offers all the amenities, yet one could upgrade the sound system if you wanted.

If you are going into the travel business, or almost any business for that matter, this is a classic that you can use and adjust accordingly to fit your niche.

Well worth it.