Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace [Paperback]

V.A. Shiva (Author)

3.5 out of 5 stars See all reviews (2 customer reviews) |

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Book Description

Publication Date: June 1, 1997

This book describes the principles of interactive marketing and offers effective strategies for businesses and individuals seeking to publicize, market, and promote their products or themselves on the Internet and World Wide Web. It is both a complete and practical explanation of the opportunities emerging on-line and a step-by-step guide to how small and large companies can use the Internet for effective promotion and marketing.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This book describes the principles of interactive marketing and offers effective strategies for businesses and individuals seeking to publicize, market, and promote their products or themselves on the Internet and World Wide Web. It is both a complete and practical explanation of the opportunities emerging on-line and a step-by-step guide to how small and large companies can use the Internet for effective promotion and marketing.

Product Details

Paperback: 224 pages
Publisher: Allworth Press (June 1, 1997)
Language: English
ISBN-10: 1880559609
ISBN-13: 978-1880559604
Product Dimensions: 9 x 6 x 0.5 inches
Shipping Weight: 11.2 ounces

Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)

Amazon Best Sellers Rank: #5,006,343 in Books (See Top 100 in Books)

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Customer Reviews

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Average Customer Review

3.5 out of 5 stars (2 customer reviews)

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3 of 3 people found the following review helpful:

2.0 out of 5 stars Very Basic, November 16, 1998

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This review is from: Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace (Paperback)

This book is best used by novice Internet users. If you are familiar with the Internet, don't waste your time. You know most of what is in this book and I guarantee you will figure out the rest on your own as you go through your promotional plan.

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1 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent. Really well--written both for novices and expert, May 3, 1998

By A Customer

This review is from: Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace (Paperback)

Simply great overview and details on carrying out a marketing campaign using the Web and the do's and dont's of netiquette. He pays a great deal of attention to the concept of community.

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