Internet Reputation Management

A Listmania! list by Kent Campbell "Online Reputation" (California)
The list author says: "This is the list I recommend to clients who are interested in online reputation management for themselves or their companies. Whether you want to be proactive in the management of your own reputation or are interested in online reputation strategy for a company, this list is intended to help you.

Two things to remember while you're reading these:
1) You can't actually control your entire online reputation. But you can control the quantity, quality, and placement of information in search engines like Google, Yahoo and Bing.
2) In the absence of reputation perfection, perception is more important than reality (see point #1 above).

Through the use of press releases, blogs, company or personal websites, social media and optimized video, web content can be created and enhanced so as to ‘sculpt’ the first page of search results. These books can help those interested in internet reputation management do that.

( The list isn’t complete yet. If you know of any books that should be included let me know. I am easy to find - kentcampbell.com )"
The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
1.  The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Stephan Spencer
The list author says:
  "This is a comprehensive book on search engine optimization, a key to effective internet reputation management."
Used & New from: $0.78
4.3 out of 5 stars  See all reviews (43 customer reviews)

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Groundswell: Winning in a World Transformed by Social Technologies
2.  Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
The list author says:
  "Good book to understand social media. Social media is an integral part of online reputation management technique."
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (147 customer reviews)

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Search Engine Optimization: An Hour a Day
3.  Search Engine Optimization: An Hour a Day by Gradiva Couzin
The list author says:
  "A good book to understand search engine optimization. Internet reputation management is to a large extent SEO after all."
Used & New from: $0.01
4.2 out of 5 stars  See all reviews (95 customer reviews)

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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
4.  Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson
The list author says:
  "An older book, still a good primer on PR. Getting news that utilizes your search term is key to internet reputation management. This, and books like it, can help you get ideas."
Used & New from: $0.01
4.7 out of 5 stars  See all reviews (43 customer reviews)

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Radically Transparent: Monitoring and Managing Reputations Online
5.  Radically Transparent: Monitoring and Managing Reputations Online by Judy Strauss
The list author says:
  "A fantastic book on internet reputation management."
$21.45   Used & New from: $0.01
4.7 out of 5 stars  See all reviews (30 customer reviews)

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
6.  Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
The list author says:
  "If you're going to create new content to assist in your internet reputation endeavors, this book will help."
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (130 customer reviews) | 2 customer discussions

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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
7.  Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Bryan Todd
The list author says:
  "While this book isn't strictly about online reputation management, it is a great book for Adwords PPC Management. We've found the book quite useful."
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (117 customer reviews) | 4 customer discussions

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Personal Reputation Management: Making the Internet Work for You
8.  Personal Reputation Management: Making the Internet Work for You by Roy Murphy
The list author says:
  "A reputation management book"
Used & New from: $17.94

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Reputation Management in Small and Medium-sized Enterprises: Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.
9.  Reputation Management in Small and Medium-sized Enterprises: Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany. by Robert Burkhardt
The list author says:
  "Online reputation management book"
Used & New from: $71.68

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Reputation Management: The Key to Successful Public Relations and Corporate Communications
10.  Reputation Management: The Key to Successful Public Relations and Corporate Communications by John Doorley
The list author says:
  "Online reputation management book"
Used & New from: $2.98
4.3 out of 5 stars  See all reviews (3 customer reviews)

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The Reputation Vortex: Online Reputation Management (Spiro Business Guides)
11.  The Reputation Vortex: Online Reputation Management (Spiro Business Guides) by Terry Walsh
The list author says:
  "Reputation Management book."
Used & New from: $22.65

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A survey of trust and reputation systems for online service provision [An article from: Decision Support Systems]
12.  A survey of trust and reputation systems for online service provision [An article from: Decision Support Systems] by A. Josang
The list author says:
  "Technical online reputation management book."
$10.95

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
13.  The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
The list author says:
  "Marketing and PR"
Used & New from: $0.01
4.5 out of 5 stars  See all reviews (198 customer reviews) | 3 customer discussions

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Creating Corporate Reputations
14.  Creating Corporate Reputations by Grahame R. Dowling
$53.71   Used & New from: $5.76
4.0 out of 5 stars  See all reviews (1 customer review)

The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wall Street Journal Book)
15.  The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wall Street Journal Book) by Ronald Alsop
Used & New from: $0.01
4.3 out of 5 stars  See all reviews (11 customer reviews)

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Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class
16.  Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-in-class by Tom DeCotiis
$22.46   Used & New from: $0.01
4.9 out of 5 stars  See all reviews (12 customer reviews)

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Customer Discussions about products in this list
Discussion Replies Latest Post
How does this book compare to the 1st edition? 0 Apr 15, 2010
Hero's Journey Marketing(TM) & The Hero's Journey Entrepreneurship Secret(TM): 0 Jan 29, 2010
Spam 1 Jul 14, 2009
Definitive Guide To Goolgle Adwords VS Ultimate Guide To Google Adwords 2 Jul 14, 2009
Any On-line or Off-line Businessman Needs to Read This: 0 Jul 14, 2009
Now that customers can buy over the Internet, is intrusive advertising ethical? 4 Sep 16, 2008
Autographed copies of the book 0 Feb 7, 2008
Author's Preview 0 Oct 1, 2007
David Meerman Scott Public Relations Expertise 0 Sep 7, 2007
 
   

About this Listmania!

 

Author

Kent Campbell "Online Reputation" (California)
Qualifications: Internet reputation management professional - founder KentCampbell.com
Last updated: 4/12/10
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