UNIT A: SEARCHING THE INTERNET EFFECTIVELY. Understanding Internet Search Tools. Creating an Internet Research Strategy. Performing a Basic Search. Adding Keywords. Phrase Searching. Understanding Evaluative Criteria. Evaluating Web Pages. Citing Online Resources. UNIT B: CONSTRUCTING COMPLEX SEARCHES. Understanding Boolean Operators. Narrowing the Search with the AND Operator. Expanding the Search with the OR Operator. Restricting Queries with the AND NOT Operator. Use Multiple Boolean Operators. Searching with Filters. Combining Boolean Operators and Filters. Using Advanced Search Operators. Using Metasearch Engines.
About the Author
Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.
Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Jive Software, Puppet Labs, and Gates NextGen Open Source Courseware Grant. She has coauthored five textbooks, including the best-selling Internet Research Illustrated. In 2010, she created the first accredited social media marketing certificate in Washington State. She teaches search and social media marketing, as well as other related courses at Spokane Falls Community College. Melissa holds a B.A. in public relations and advertising from Gonzaga University, and an M.B.A. from Willamette University (expected in 2016). She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. Melissa has become a recognized authority on LinkedIn, and a sought-after speaker at conferences, such as InnoTech and ITEXPO. For more information, visit: www.linkedin.com/in/melissasbarker.
Ms. Katherine Pinard has more than 20 years of experience writing and editing books about computer concepts, applications, and technology. She has co-authored or contributed to ten successful books published by Cengage Learning and has edited more than 50 titles for the company.