The Internet Strategic Plan [Paperback]

Martin A. Schulman (Author), Rick Smith (Author)

Book Description

ISBN-10: 0471142751 | ISBN-13: 978-0471142751 | Publication Date: January 15, 2005 | Edition: 1st

You're confronted with setting up and managing your company's Internet capabilities and you've got to find the best systems, policies, and services that will keep every department happy. The Internet Strategic Plan is your solution! With the flexible, coherent, step-by-step procedures included in this book, you can effectively set up a customized Internet plan to meet your company's needs. With flowcharts, checklists, and worksheets, every chapter will help you plan the stages of your Internet Strategy--from identifying the key players and what information is needed to technical and network requirements.

Editorial Reviews

From the Publisher

You're confronted with setting up and managing your company's Internet capabilities and you've got to find the best systems, policies, and services that will keep every department happy. The Internet Strategic Plan is your solution! With the flexible, coherent, step-by-step procedures included in this book, you can effectively set up a customized Internet plan to meet your company's needs. With flowcharts, checklists, and worksheets, every chapter will help you plan the stages of your Internet Strategy--from identifying the key players and what information is needed to technical and network requirements.

From the Back Cover

Everything you'll need to plan a company-wide Internet and World Wide Web presence

It's become a matter of maintaining your competitive position in the global marketplace. You need to develop a solid Internet and Web presence now. But how do you go about defining a solution? The timely development of your corporate Web solution has become a priority.

The Internet Strategic Plan gives you all of the management tools you need for creating a strong Internet and Web presence. A blueprint for your strategic plan, this book guides you every step of the way in establishing your company's place on the Internet and World Wide Web. You'll get a set of proven, flexible, logical procedures to help you set up an appropriate Internet project plan to accommodate most businesses and organizations.

The Internet Strategic Plan also provides you with:
* Advice and pointers from companies who share their Internet/Web experiences in question-and-answer case studies
* Recommendations on how long each step should take, who should be involved, the options for completing the step, many of the hazards to avoid, and the ideal end result
* Insight and information about technical, cultural, and legal implications, different types of connectivity, and how to find consultants, Internet Service Providers, and Web site developers
* Straight talk on network and technical requirements, system design, and marketing and operations plans

See all Editorial Reviews

Product Details

• Paperback: 350 pages
• Publisher: Wiley; 1st edition (January 15, 2005)
• Language: English
• ISBN-10: 0471142751
• ISBN-13: 978-0471142751
• Product Dimensions: 9.2 x 7.5 x 0.8 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #4,691,778 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Good, solid intro to web site design, October 14, 1999

By 

Sean (DC) - See all my reviews

This review is from: The Internet Strategic Plan (Paperback)

This book gives a very good overview of what needs to occur to setup a corporate website. Covers senior leadership buy in, requirements analysis, and network needs.

Unfortunately though it skimps on software and loads up on the hardware, networking side. It should not scare the beginner but definitely open their eyes as to what is required for your own in house web staff.

Very good "bang for the buck" but use this book in conjunction with a software/web design book to round it out.

1 of 5 people found the following review helpful:

5.0 out of 5 stars A SIMPLE ONE-READ ONLY GUIDE THAT HELPS IF YOU"RE NEW, June 10, 1999

By 

[e-mail] - See all my reviews

This review is from: The Internet Strategic Plan (Paperback)

If you are a newcomer to the net building a business, and need to know a lot about building websites, this is the one. I have 22 years of experience in the entertainment business, and 7 years in social work. Now I am semi-retired and ready to take off to see more of the world. I know I'll be able to access my pages using any internet coffee shop in the WORLD!