Customer Reviews

Internet World Guide to One-To-One Web Marketing

5 star:		(8)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

Internet World's guide to one-to-one Web marketing encourages readers to take a more personal approach to marketing one's products and services that will result in generating greater customer loyalty and repeat sales. According to the authors, developing meaningful relationships with clients through interactive Website marketing strategies and personal dialog can generate more fruitful returns!

The book is a literal goldmine of essential information that can be put to productive use. For instance, readers will find a number of Web technologies discussed that can be tailor-made to any client and given task situation. The authors demonstrate how Web conferencing and presentations can be used to enhance a client's overall business operation.

Readers will also learn how to gain and keep the attention of their customers through what is called "relationship marketing." The authors discuss a number of ways marketers can obtain information about clients and put it to use. Personalization of Websites, targeting strategies, and advertising technologies are thoroughly discussed.

The number of actual case studies and business profiles provided in the book help to demonstrate just how easy readers can become more successful at online marketing. The contributions of companies and authors cited in the book are of immense help to any business venture. Readers should wake up and take notice of what is going on around them in the business world. This book is must reading!

I've been involved in web development for a number of years and was in the process of developing a one to one email newsletter site when I came across this book. It soon became a major resource. I found it one of the few to talk about the role of email in the one-to-one future. Allen's book stands out as being written from knowledge - its full of practical advice as well as good insite into the web. I couldn't recommend it more.

This book provides sound practical advice concerning the development and implementation of effective Internet marketing strategies. Building on the pioneering work of McKenna; and Peppers and Rogers, the core hypothesis of the book is that effective use of the web - and other Internet based communications tools (e.g. e-mail; newsgroups etc) - allows even very small firms to build customer loyalty and relationships through one-to-one marketing, at low cost. The emphasis on relationship building presents a refreshing counter-balance to the 'build it and they will come' mass marketing approach adopted by many Internet marketing authors. The web is not a mass marketing tool. First, and foremost, it is a communications tool.

The book comprises twelve main chapters. Following two general introductory chapters presenting broad overviews of one-to-one web marketing and interactivity, the next nine chapters focus on specific aspects of one-to-one relationship building on the Net including, one-to-one e-mail; web site personalisation; one-to-one push strategies; web based communities; web conferencing; web advertising and promotion one-to-one; web tracking; marketing systems; and privacy issues. The final chapter considers the future of one-to-one web marketing.

Thank You, Thank You, Thank You!!!!

This book is by far and away the best book on Internet marketing. It is a must read for any marketing professional or for the novice. I have thrown away all of the other books about the internet that I used to own. This book is clearly written with lots of information and ideas about how to effectively take your One-to-One marketing strategy to the Web. It has saved me so much time and kept me on track.

I am Marketing Analyst For a large catalog company and use this book daily. I can not possibly say enough good things.

This book is worth its weight in Gold!!!

Thank you, once again and I can't wait for your next book.

This book is for beginners only! Very high level. I personally have had the chance to see Beth speak and was dissapointed at the lack of knowledge this author has. I would recommend checking this book out at the local library if you must read it and spend your money on something with more substance. I would highly recommend any book by "Peppers and Rogers" which you can also find on Amazon.

This book is an excellent introduction in the establishment AND in the execution of relationship marketing based strategies. It is readable, easy to understand and to follow and it gives excellent insghts how successful companies have done it. This book is one of the very feww that go straight ahead to the core of relationship marketing and explain a model how to implement it. It also examines the technology that is applied to build up a relationship marketing. Although it is already two years old, and this period of time is in the internet era incredible much, it gives excellent introduction into the concepts of one-to-one marketing reality. Excellent Book!

I found this to be a very superficial look and the issues involved with 1:1 marketing. 1:1 is inherently high-tech. Not enough meat!

One to one web marketing is not the latest fad, buzzword or bandwagon to jump on. It is what the internet is becoming and will be for a long time. If you are in the web business and do not understand this - you won't be in the web business for long.

The quality of the content for personalization, one to one marketing, mass customization are great. The push discussion demonstrates the opportunities and limitations today. The community section captures just what we're up against. Great stuff! When is the update?

Well researched and presented; a valuable resource for anyone looking to understand and appreciate the significance of this new concept.