Internet World Guide to Webcasting: the Complete Guide to Broadcasting on the Web [Paperback]

Peggy Miles (Author)

Book Description

ISBN-10: 0471242179 | ISBN-13: 978-0471242178 | Publication Date: March 9, 1998 | Edition: 1

Written by a Webcasting expert, this book is a complete guide to broadcasting on the Web. It provides a general overview of Webcasting, covers business and entertainment uses, and presents the different technologies available. The book is supported by a site associated with the Webcaster Association site at www.webcasters.org.

Editorial Reviews

From the Publisher

Written by a Webcasting expert, this book is a complete guide to broadcasting on the Web. It provides a general overview of Webcasting, covers business and entertainment uses, and presents the different technologies available. The book is supported by a site associated with the Webcaster Association site at www.webcasters.org.

From the Back Cover

A fascinating and instructive look at broadcasting over the Internet.

Using the latest generation of Web technology you can build your own "television" or "radio" network as an Internet Broadcaster. It's called "webcasting," and Fortune 500 companies use it today for a variety of purposes, including in-house education and training, infomercials, marketing campaigns, advertising, public relations, customer support, corporate communications, and more. Find out from international webcasting expert Peggy Miles how organizations worldwide are using webcasting to give them a powerful competitive edge, and how to make the technology work for you, too.

Peggy Miles showcases this exciting new medium with practical case studies from the business and entertainment industries, featuring companies like MSNBC, Heineken, and Time Warner. Through these studies, you'll learn about:
* The myriad business opportunities available with webcasting
* How to create a successful webcasting business model
* Webcasting technologies -- and how to choose the best ones for your site
* How to launch your own Web channels and interactive TV Net programs on a webcasting site
* How to develop or locate webcasting content that sizzles, and keeps your customers coming back to your site
* Marketing and selling via webcasts for small, medium, and large companies
* Important legal, copyright, trademark, and regulatory issues on music, video, and webcasting.

Learn all about a dynamic new business and entertainment medium at the Internet World Guide to Webcasting companion website at: www.wiley.com/compbooks/miles

Visit our website at www.wiley.com/compbooks/

CONTRIBUTORS

VIN CROSBie Digital Deliverance

JOHN DICKINSON CurtCo Freedom Group

MARTIN HALL Stardust Technologies

DOUG MOHNEY Skycache

DEAN SAKAI Sakai Interactive

KELSEY SELANDER BackWeb

DAVID WITTENSTEIN Dow, Lohnes & Albertson

jan wright TechWRITE

See all Editorial Reviews

Product Details

• Paperback: 448 pages
• Publisher: Wiley; 1 edition (March 9, 1998)
• Language: English
• ISBN-10: 0471242179
• ISBN-13: 978-0471242178
• Product Dimensions: 9.2 x 7.6 x 1.2 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #2,474,314 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

24 of 24 people found the following review helpful:

3.0 out of 5 stars Overview central - not much for detailed help., January 10, 2000

By 

Ben Sawyer - See all my reviews

This review is from: Internet World Guide to Webcasting: the Complete Guide to Broadcasting on the Web (Paperback)

Peggy Miles knows a lot about Webcasting - and this book which is a bit dated today gives you a good overview of the issues and thinking behind Webcasting but it is NOT the place to go to find out hardcore information about doing an actual cast yourself. There is no real discussion of the server setup, no real discussion of audio issues and how to do remotes. If you're planning on doing producing a Webcast it's a book worth having but you will need a lot more than this book to really feel you know what to do.

8 of 8 people found the following review helpful:

1.0 out of 5 stars Overview of industry at best!, June 20, 2000

By 

C.H. (New York) - See all my reviews

This review is from: Internet World Guide to Webcasting: the Complete Guide to Broadcasting on the Web (Paperback)

The book is dated! lets face it, 1998 when this book was published is history in this business. The Author does cover the industry as a whole but if you are looking for a current book with "Meat" you will be dissatified as I was.

5.0 out of 5 stars Top Business Guide to Webcasting, August 6, 2004

By 

Michael N. Powers "Online Sailor" (Houghton, MI USA) - See all my reviews
(REAL NAME)   

This review is from: Internet World Guide to Webcasting: the Complete Guide to Broadcasting on the Web (Paperback)

This outstanding book provides information on the business opportunities webcasting can bring. It is a must read for anyone thinking about using webcasting for business, whether as part of a major corporation's internal training program or as a stand-alone live internet radio station.

Starting with an introduction for webcasting, the book defines three types of webcasting: streaming, on-demand, and push technologies. The discussion describes each of these technologies, providing excellent examples of how each are used and comparing them with similar off-line technologies (such as TV).

The book continues with a look at the opportunities webcasting can provide in business, including which type to use and whether the use of webcasting is feasible. Other chapters discuss developing both an effective website and the content to be webcast, how to market the webcast, and issues with managing the website. Information about important considerations such as maintaining the website, measuring the success of the webcast, and budgeting for various types of webcasting are included.

In the final section of the book, the author provides an excellent review of the legal and regulatory issues involved with webcasting when the book was published in April of 1998.

The author is Peggy Miles, President of Intervox Communications and an internationally known expert in webcasting. A founding member of the International Webcasting Association, she also moderates several key mailing lists supporting the webcasting industry. There are simply few more knowledgeable people of the webcasting industry.

Throughout the book, the author uses case studies to highlight her points. These case studies provide clear examples of webcasting ideas and techniques that are working for others.

The book's treatment of webcasting technologies focuses more on the background and potential business uses of each, rather than on specific products. As a result, the book does not suffer from the technological obsolescence that is apparent in other books about the rapidly evolving webcasting and streaming audio industry.

I most highly recommend this book for those interested in using webcasting technology in any business setting, from a traditional radio station planning to webcast their programming to a project officer assigned to create a webcast to give the company the competitive edge possible with webcasting.

Review by Mike Powers, Radideo.com Guide, December 1999