This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.
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Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. An expert on political campaigns, Dr. Jamieson has received numerous teaching and service awards including the Christian R. and Mary F. Lindback Award. She is the recipient of many fellowships and grants including support from The Pew Charitable Trusts, The Ford Foundation, The Robert Wood Johnson Foundation, The MacArthur Foundation, and The Carnegie Corporation of New York. Dr. Jamieson is a Fellow of the American Academy of Arts and Sciences and a member of the American Philosophical Society. She is the author, co-author or editor of 13 books including: THE 2000 PRESIDENTIAL ELECTION AND THE FOUNDATIONS OF PARTY POLITICS; THE PRESS EFFECT; EVERYTHING YOU THINK YOU KNOW ABOUT POLITICS...AND WHY YOU'RE WRONG; DIRTY POLITICS: DECEPTION, DISTRACTION AND DEMOCRACY; BEYOND THE DOUBLE BIND: WOMEN AND LEADERSHIP; and SPIRAL OF CYNICISM: PRESS AND PUBLIC GOOD. She received the Speech Communication Association's Golden Anniversary Book Award for PACKAGING THE PRESIDENCY and the Winans-Wichelns Book Award for ELOQUENCE IN AN ELECTRONIC AGE.
Karlyn Kohrs Campbell is professor of speech communication at the University of Minnesota. She is co-author of the INTERPLAY OF INFLUENCE, CRITIQUES OF CONTEMPORARY RHETORIC, and THE RHETORICAL ACT (Wadsworth). She is also the author of MAN CANNOT SPEAK FOR HER, co-author of DEEDS DONE IN WORDS: PRESIDENTIAL RHETORIC AND THE GENRES OF GOVERNANCE, and author of numerous scholarly articles. She is a Distinguished Scholar of the National Communication Association and recipient of the Woolbert Award for original and influential scholarship, the Winans-Wichelns Book Award and the Ehninger Award for outstanding scholarship in rhetoric. Karlyn currently serves as Editor of the Quarterly Journal of Speech.
Karlyn Kohrs Campbell is professor of speech communication at the University of Minnesota. She is co-author of the INTERPLAY OF INFLUENCE, CRITIQUES OF CONTEMPORARY RHETORIC, and THE RHETORICAL ACT (Wadsworth). She is also the author of MAN CANNOT SPEAK FOR HER, co-author of DEEDS DONE IN WORDS: PRESIDENTIAL RHETORIC AND THE GENRES OF GOVERNANCE, and author of numerous scholarly articles. She is a Distinguished Scholar of the National Communication Association and recipient of the Woolbert Award for original and influential scholarship, the Winans-Wichelns Book Award and the Ehninger Award for outstanding scholarship in rhetoric. Karlyn currently serves as Editor of the Quarterly Journal of Speech.
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This review is from: The Interplay of Influence: News, Advertising, Politics, and the Internet (with InfoTrac) (Paperback)
I love textbooks that are easy to read, and this one is, I breeze right through the chapters, everything is very easy to understand.
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