- Paperback
- Publisher: Assn for Consumer Research (June 1989)
- Language: English
- ISBN-10: 0915552213
- ISBN-13: 978-0915552214
- Product Dimensions: 11 x 8.5 x 0.5 inches
- Shipping Weight: 1.4 pounds
- Amazon Best Sellers Rank: #10,698,247 in Books (See Top 100 in Books)
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