Customer Reviews

Into Africa: Intercultural Insights (Interact Series)

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"Into Africa, Intercultural Insights" by Richmond and Gestrin was recommended to me by an American teaching in sub-Saharan Africa. I read it in preparation for my own sojourn to Africa University in Zimbabwe. The authors paint a splendid view of pan-African culture and also point out, as much as possible in 250 fast-reading pages, some of the cultural differences within specific areas. The greater value, however, is not the well-written, snap-shot glimpse of African culture, but the differences to be seen by those of us who are products of North American social norms.

"Into Africa" is more than just a way to prevent social gaffs. It provides understanding of otherwise-frustrating experiences, an appreciation of African social roots, and, above all else, an understanding of ones own social/cultural background.

Reading "Into Africa" is as essential to the Africa-bound traveler as getting all those nasty vaccination jabs ... and a lot more pleasant.