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Intoxicated: A Novel of Money, Madness, and the Invention of the World's Favorite Soft Drink
 
 
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Intoxicated: A Novel of Money, Madness, and the Invention of the World's Favorite Soft Drink [Hardcover]

John Barlow (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)


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Hardcover, February 7, 2006 --  
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Book Description

February 7, 2006

Yorkshire, 1869. When self–made Victorian businessman Isaac Brookes returns home from his wool mill in France he could not have suspected that a chance encounter on a train would alter the gastronomical landscape of the world. But when he meets, and almost kills, Rodrigo Vermilion, a hunchback midget dressed in rags––Vermilion sees in pragmatic Isaac a grand opportunity to improve his lot in life, and becomes determined to go into business with him. Enter the Temperance Soldiers, a band of righteous social moralists who offer Vermilion the inspiration, and idea he so desperately needs. One taste of his first Temperance Ale–worse he felt sure than the ancient slime at the bottom of the pond, old frog juice, and duck droppings scooped up in a glass–and this savvy schemer with a genius for persuasion is off and running and soon convinces Isaac and his son to invest their fortune on an idea sure to appeal to Victorian sensibilities: Rhubarilla©, a fizzy, fruity drink that will sweep the world in ways that even the irrepressible Vermilion could have imagined. A family saga, a fairy tale, a fantastical history of England and of the origins of world's favorite soft drink–INTOXICATED is a witty, and dazzling treat from a writer of boundless imagination and promise.

--This text refers to the Paperback edition.

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Editorial Reviews

From Publishers Weekly

Part fable and part vaudeville, this history of the fictional Rhubarilla, "one of the most popular carbonated soft drinks in the world," begins in 1860s England, when Rodrigo Vermilion, a flamboyant hunchback midget, meets businessman Isaac Brookes on a train bound for Yorkshire. An entrepreneur, storyteller and huckster, Rodrigo seizes on the recent trend toward temperance and convinces Isaac, who is rich, to invest in a nonalcoholic pick-me-up elixir with an "un-put-your-finger-uponable" taste. When they hit upon the magic combination of rhubarb and coca leaf, Rhubarilla is born, with the name courtesy of Isaac's 16-year-old son, George. At the same time, Isaac's beloved wife, Sarah, is dying, and his other son Tom believes Rodrigo a fraud. Violent breakdowns and recriminations push the venture—and the family—to the edge of ruin, but forgiveness, persistence and an aggressive advertising campaign put Rhubarilla on the way to its destiny. The novel is less about the soft-drink industry than the Brookes clan itself; unfortunately, the Brookeses prove engaging but not remarkable, and Rodrigo is colorful but hardly unforgettable. What is remarkable is Barlow's attention to period detail, a potent Victorian cocktail of repressed sexuality and simmering violence, but the secret formula that would make it work is missing. (Feb. 7)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

The odd and entrancing plot of this novel centers on a soft drink that takes the world by storm. Not Pepsi-Cola or Coca-Cola. Not even contemporary times. The genesis of Rhubarilla springs from the chance meeting of Rodrigo Vermilion and Isaac Brookes on a train in London in the summer of 1869. Rodrigo is a strange little man, a verbose midget with a humpback who profusely thanks Isaac for saving his life after nearly falling off the train. Rodrigo may be small and rather disadvantaged by his hump, but he knows a grand opportunity when he sees it. He pitches his wild scheme of Rhubarilla, a fruity, fizzy soft drink, to Isaac and his son, George. Isaac agrees to invest in the idea, and the unlikely collaboration of the two men leads to a whirlwind of events that even a dreamer such as Rodrigo could not have envisioned. Victorian England will never be the same again. A whimsical, farcical novel that weaves together the most unlikely people and situations, making for a madcap read. Steve Powers
Copyright © American Library Association. All rights reserved

Product Details

  • Hardcover: 368 pages
  • Publisher: William Morrow (February 7, 2006)
  • Language: English
  • ISBN-10: 0060591765
  • ISBN-13: 978-0060591762
  • Product Dimensions: 9.1 x 6.4 x 1.4 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #3,456,218 in Books (See Top 100 in Books)

More About the Author

John Barlow's prize-winning fiction and non-fiction has been published by HarperCollins/William Morrow, Farrar, Straus & Giroux, 4th Estate and various others in the UK, US, Australia, Russia, Italy, Germany, Spain and Poland.

His current project is the LS9 crime series. Set in the north of England, it follows the life of John Ray, the half-Spanish son of crime boss Antonio 'Tony' Ray. The series will eventually comprise nine novels.

***

John was born in West Yorkshire, England, in 1967. He worked as a musician before studying English Literature at Cambridge University and language acquisition at Hull University. After teaching English for several years, he moved to Spain to write full-time, and has been there ever since. He is married to Susana, with whom he has two sons. They currently live in the Galician city of A Coruña.

Apart from writing fiction, he also works as a ghost writer and journalist. He has written for the Washington Post, Slate.com, Penthouse, Departures Magazine and The Big Issue, and he is currently a feature writer for the award-winning food magazine Spain Gourmetour.

***

John's first published work, a novella, won the Paris Review's prestigious Discovery (Plimpton) Prize in 2002. He went on to publish a collection of novellas, EATING MAMMALS, the novel INTOXICATED, set in the late nineteenth century, and EVERYTHING BUT THE SQUEAL, a food-travelogue about Spain. He then published the off-beat noir novel WHAT EVER HAPPENED TO JERRY PICCO? under the pseudonym Joe Flores, before embarking on the LS9 series, which is scheduled to take him a decade to complete.

John has also worked with the conceptual artists goldin+enneby on their ACÉPHALE project, which has so far taken him to Nassau, Bergamo, Oslo and London, and into the company of Bahamian off-shore bankers, defamation layers, prize-winning artists, and Martina Navratilova. His writing for the project has been published variously in English, Italian, Spanish, Swedish and Portuguese, and has featured at numerous art shows/galleries in the UK, the US, Canada, Brazil, Spain, Sweden, Norway and Italy.The novel HEADLESS, based on the project, is scehduled for release in 1212.

 

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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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10 of 11 people found the following review helpful:
5.0 out of 5 stars Weird but warm, February 24, 2006
This review is from: Intoxicated: A Novel of Money, Madness, and the Invention of the World's Favorite Soft Drink (Hardcover)
This is the strangest historical novel I have read. It's the story of how soda drinks were invented, set in rural victorian England (if you will...) and involving alcoholics, cocaine addiction and rhubarb (yes, you heard right). he's one of those writers who draw you in, very subtle and readable but so warm. I mean really warm. full of emotion so that you kind of gasp almost after some scenes. and he can do drama, and humor. it leaves you a bit drained of emotion. fantastic, wild writing.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Somebody make a movie!, February 8, 2010
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This is such an amazing story. Interesting that there really is a rhubarb area in England. Towards the end of the book (and I am not there yet on the second reading)there is the story of a bank in Georgia (US) that becomes rich accumulating shares. Make that shares of CocaCola and it really happened.
There is violence,greed,drunkeness,regret,explanation enough so you can suspend your disbelief and enjoy the narrative,redemption and HILARITY.
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5 of 7 people found the following review helpful:
5.0 out of 5 stars An Intoxicating Read, March 10, 2006
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M. Muir (Tasmania, Australia) - See all my reviews
(REAL NAME)   
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This review is from: Intoxicated: A Novel of Money, Madness, and the Invention of the World's Favorite Soft Drink (Hardcover)
INTOXICATED is one of those books, when you open it and start reading, you don't want to put it down.

From its evocative opening pages, the reader is drawn into a story of overindulgence and experimentation set against the backdrop of a backend-of-nowhere setting - Gomersal.

Having grown up in "The Rhubard Triangle" of West Yorkshire , it wasn't hard for me to be transported half way across the world, to a village setting which probably has changed little since the mid-nineteenth century, to a family of alcoholics and their co-dependents whose actions and reactions are also constant through the ages.

Barlow's pages reek of authenticity. But, don't get me wrong, INTOXICATED is far from a torrid story. Like the secret recipe which is added to the Rhurbarb drink, the cast of colourful characters spike the mixture and titillate the imagination.

Take Vermilion - the personification of the music hall midget - colourful by name and nature, and the weakling George who slowly emerges like the proverbial butterfly, Isaac Brookes - entrepreneur - seemingly unstoppable, and the rest of the cast of contrasting hangers-on who are unwittingly carried along in the tide of reverie.

INTOXICATED captures the reader's imagination with its drama and pathos and Barlow portrays its characters with honesty and sensitivity.

INTOXICATED is a great read and I can thoroughly recommend it.


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Inside This Book (learn more)
First Sentence:
George Brookes, small for his age and as blond as an angel, is upside down. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
rhubarb triangle, rhubarb sheds, rhubarb drink, forced rhubarb, forcing sheds, winter rhubarb, red top hat, rhubarb tops, licorice water, coca wine, rhubarb crumble, nut man, wool mill, pink liquid
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Isaac Brookes, Robert Ramsden, Thomas Brookes, Vin Mariani, Helen Baraclough, Paul Fletcher, Rodrigo Vermilion, Sarah Brookes, Boar Lane, George Brookes, Moor Lane, Taffy Thomas, William Horsefall, John Heaton, City Tap, Claude Giraux, Ellen Horsefall, Hans Kraus, New York, Roderick Vermilion, Sarah Craig, Star Hotel, Tom Brookes, Black Bull, Covent Garden
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