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Introducing Communication Research: Paths of Inquiry

7 customer reviews
ISBN-13: 978-1412944571
ISBN-10: 1412944570
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Comment: Sealed in shrink wrap to preserve and protect. Readable copy. Very minimal highlighting. All pages complete and readable but expect worn edges, covers, and creases. There is no Amazon condition below acceptable.
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Editorial Reviews


“The examples are engaging. The writing is not intimidating. The student will find this introduction to the research process to be welcoming and interesting. The greatest strength of this text is its accessibility to the student new to research. Professor Treadwell makes communication research an interesting, non-threatening subject. This book offers enough information to get them started and makes the field interesting and, more importantly, an area that students could see themselves participating in as professionals, rather than just suffering through for a semester.”

(Barbara S. Spies)

"Focusing on the types of research most practitioners will use in the workplace, Donald Treadwell makes continuous connections between research and its real world application. The book is written in language that is accessible to undergraduates and the information is clearly and simply presented.” (Berrin A. Beasley)

I applaud the author’s goal of pro­viding a research textbook in a 'friendly' length and size that links research methods to various communication professions… I believe it will make a valuable contribution that is needed by faculty at smaller schools who are preparing students to enter the job market rather than graduate school.”

(J. Drew McGukin)

"This book presents research as something we do everyday. Rooting methods in the 'real world’ will help students grasp the information and then apply it to situations they find themselves in. (Jeff Shires)

About the Author

Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

            He developed and taught communication research classes in classroom and online settings as well as teaching courses in organizational communication, public relations and public relations writing.

            He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly-hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

            He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.



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Product Details

  • Paperback: 248 pages
  • Publisher: SAGE Publications, Inc (March 11, 2010)
  • Language: English
  • ISBN-10: 1412944570
  • ISBN-13: 978-1412944571
  • Product Dimensions: 9.9 x 6.9 x 0.5 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #801,454 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

Format: Kindle Edition Verified Purchase
For five consecutive weeks, in the summer of 2012 I was required to take the class (Communication Research Methods) for my major. Author Donald Treadwell, "Introducing Communication Research: Paths of Inquiry" was the textbook the professor operated out of. I purchased the textbook using my Kindle and thoroughly enjoyed the class. The book was great, and the reading was fast and easy. Mr. Treadwell did a marvelous job making the content easily understood; the chapters are short but to the point. I would highly recommend other instructors to incorporate this textbook in their research classes. Students will appreciate the smooth and simple methods this textbook has to offer, and will come away from class with a better grasp on conducting research.
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Format: Paperback Verified Purchase
Very readable with its straighforward language. Provides adequate instruction on essential research principles and quantitave & qualitative methods commonly used in communication (and other area) research. Its best feature is its ability to hold the interest of its readers by ensuring that it doesn't drown them in long, wordy, boring chapters (the bane of most textbooks).
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By llnwonderland1 on March 1, 2014
Format: Paperback Verified Purchase
I was lucky to get this textbook required by one of my courses as an Amazon Bargain Book deal. If I had bought it from my University I would have paid about $50.00 more than I did buying it from Amazon. For a college student, that's a ridiculously good deal, as textbooks can cost just as much as the course they're for, if not more. SO COLLEGE STUDENTS EVERYWHERE: LOOK FOR THE YOUR TEXTBOOKS ON THE BARGAIN BOOK DEALS! And Amazon, thank you and please put more textbooks on the Bargain Book program, if you can. The next generation of people in the workforce really need that kind of a break right now!
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By MsLyns on November 16, 2012
Format: Paperback Verified Purchase
I'm not a huge fan of textbooks in general, but as a communication major I appreciated how well organized the book was. I found it easy to find the information I needed.
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