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“The examples are engaging. The writing is not intimidating. The student will find this introduction to the research process to be welcoming and interesting. The greatest strength of this text is its accessibility to the student new to research. Professor Treadwell makes communication research an interesting, non-threatening subject. This book offers enough information to get them started and makes the field interesting and, more importantly, an area that students could see themselves participating in as professionals, rather than just suffering through for a semester.”(Barbara S. Spies)
“I applaud the author’s goal of providing a research textbook in a 'friendly' length and size that links research methods to various communication professions… I believe it will make a valuable contribution that is needed by faculty at smaller schools who are preparing students to enter the job market rather than graduate school.”(J. Drew McGukin)
Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute.
He developed and taught communication research classes in classroom and online settings as well as teaching courses in organizational communication, public relations and public relations writing.
He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly-hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.
He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.
Used the book for school. Was in good condition and helped me in the class. What more can someone ask for.Published on August 10, 2013 by Mike Sherman