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19 of 20 people found the following review helpful:
3.0 out of 5 stars
Introduction to Advertising Media,
By A Customer
This review is from: Introduction to Advertising Media: Research, Planning, and Buying (Hardcover)
This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market. All in all, this is a great REFERENCE to keep.
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Introduction to Advertising Media: Research, Planning, and Buying by Jim Surmanek (Hardcover - Nov. 1992)
Used & New from: $0.38
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