Introduction to E-Commerce [Paperback]

Efraim Turban (Author), David King (Author)

Book Description

ISBN-10: 0130094056 | ISBN-13: 978-0130094056 | Publication Date: August 29, 2002 | Edition: United States ed

Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.

Editorial Reviews

From the Back Cover

Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.

Product Details

• Paperback: 537 pages
• Publisher: Prentice Hall; United States ed edition (August 29, 2002)
• Language: English
• ISBN-10: 0130094056
• ISBN-13: 978-0130094056
• Product Dimensions: 10 x 8 x 0.9 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 1.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,504,180 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

1.0 out of 5 stars Please don't use this book to teach an EC class!!!, February 2, 2004

By 

leah low "leah low" (TX, United States) - See all my reviews

This review is from: Introduction to E-Commerce (Paperback)

This book did nothing to enhance my knowledge of E-Commerce. The terms used in this book are not terms that are commonly used. The authors should not be writing textbooks or instructional guides. The illustrations and diagrams did nothing to help the reader understand the material. The diagrams were literally a joke used just to fill up space. I quickly got tired of being given a short definition and told it will be discussed later. The book doesn't flow and leaves the reader frustrated. The authors use of E-Commerce terminology was too often bogged down in clichéd rhetoric. Don't use this book to gain knowledge about E-Commerce you'll find yourself falling asleep and rereading sentences way too often.

5 of 5 people found the following review helpful:

1.0 out of 5 stars wordy and confusing, February 10, 2004

By 

Paula S. Tilli "pstitalia" (MD USA) - See all my reviews
(REAL NAME)   

This review is from: Introduction to E-Commerce (Paperback)

I am using this book in my Masters of Info Systems class this semester and I have to say it is one of the worst text books I've ever read for a class. The topics go back and forth, often picking up an earlier topic in later chapters when they could have been easily included in the same chapter, and key concepts are discussed before they've been formally introduced.

All in all it's pretty wordy and confusing without need to be.