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Introduction to Electronic Commerce (2nd Edition) [Paperback]

Efraim Turban (Author), David King (Author), Judy Lang (Author)

4.0 out of 5 stars See all reviews (2 customer reviews) |

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Book Description

Publication Date: October 24, 2008 | ISBN-10: 0136033245 | ISBN-13: 978-0136033240 | Edition: 2

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development
Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development
Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

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Product Details

Paperback: 624 pages
Publisher: Prentice Hall; 2 edition (October 24, 2008)
Language: English
ISBN-10: 0136033245
ISBN-13: 978-0136033240
Product Dimensions: 9.9 x 8 x 0.9 inches
Shipping Weight: 2.2 pounds

Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Best Sellers Rank: #508,454 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful:

3.0 out of 5 stars E-commerce is alive and well, November 5, 2008

Donald Hsu (NYC, United States) - See all my reviews

This review is from: Introduction to Electronic Commerce (2nd Edition) (Paperback)

$400 billion or 16% of the total retail sales are directly influenced by Web. Consumers today are very savvy. They do the research, compare prices online and may not go to the stores to purchase.

Web 2.0, 3.0, E-marketplace, E-tailing, online consumer behavior, online market research, B2B, E-supply chain, corporate portals, E-government, E-learning, social network, mobile commerce, E-security, E-payment, were covered in depth. Definitions and examples are good.

The drawback of this book, is too much theory. There are few real-life cases.

No coverage of global e-commerce success stories, is a major flaw of this book.

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5.0 out of 5 stars Textbook Purchase, May 28, 2010

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This review is from: Introduction to Electronic Commerce (2nd Edition) (Paperback)

Thanks for the prompt shipping! It really helped me out since my class was only 8 weeks long. Great seller & honest!

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