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2 of 2 people found the following review helpful:
3.0 out of 5 stars
E-commerce is alive and well,
By Donald Hsu (NYC, United States) - See all my reviews
This review is from: Introduction to Electronic Commerce (2nd Edition) (Paperback)
$400 billion or 16% of the total retail sales are directly influenced by Web. Consumers today are very savvy. They do the research, compare prices online and may not go to the stores to purchase.Web 2.0, 3.0, E-marketplace, E-tailing, online consumer behavior, online market research, B2B, E-supply chain, corporate portals, E-government, E-learning, social network, mobile commerce, E-security, E-payment, were covered in depth. Definitions and examples are good. The drawback of this book, is too much theory. There are few real-life cases. No coverage of global e-commerce success stories, is a major flaw of this book.
0 of 3 people found the following review helpful:
5.0 out of 5 stars
Textbook Purchase,
Amazon Verified Purchase(What's this?)
This review is from: Introduction to Electronic Commerce (2nd Edition) (Paperback)
Thanks for the prompt shipping! It really helped me out since my class was only 8 weeks long. Great seller & honest!
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Introduction to Electronic Commerce (2nd Edition) by Efraim Turban (Paperback - October 24, 2008)
Used & New from: $2.50
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