Review
"I've reviewed them all with my students and this is by far the best Intro book and it just got better." Ken Crocker, Bowling Green State University
"Students like the "real world" examples and career advice." Margaret Steiskal, Columbus State Community College
"The many personalities, companies, and facilities featured are excellent examples of what this industry can and does provide for the patrons they serve and for the opportunities and careers that are waiting for graduates." M.J. Linney, El Paso Community College
"The 'Trends' segment of each chapter is a great look into the future on that particular subject matter..." Donna Albano, Atlantic Cape Community College
"John's text is not only the best but it comes with the best instructional support materials..." Jay Schrock, San Francisco State University
--This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Endorsed by educators, students, and industry professionals
This popular and leading text is designed for the introductory course in Hospitality. Written in a lively and engaging style, by a former industry professional, the text involves readers and invites them to share the enthusiasm for hospitality.
The third edition offers a comprehensive tour of the fascinating areas of hospitalityservice, tourism, hotels, restaurants, managed services; beverages, gaming entertainment, meetings, conventions and expositions, marketing and human resources, leisure and recreation, and leadership and management.
Key features include:
- An exciting new first chapter introducing students to the world of hospitality
- Career information describing a variety of opportunities within the industry
- Personal and corporate files
- Contributing authors offer their expertise
- Websites and Internet exercises linked to each chapter's material
- More SCANS related critical thinking review questions
- Trends, Issues, and Challenges take us directly into the new millennium
- Extensive supplement package
--This text refers to an out of print or unavailable edition of this title.