Introduction to Online Market and Industry Research (Business Research Solutions Series) [Hardcover]

Cynthia L Shamel (Author)

Book Description

Publication Date: April 16, 2004 | ISBN-10: 0538726849 | ISBN-13: 978-0538726849 | Edition: 1

Introduction to Online Market and Industry Research provides workable search strategies and valuable data source information to both inexperienced and experienced industry researchers. Market research strategies offer business managers a precise picture of the environment in which they operate and thus supporting informed decision making. Critical data source reviews lead to cost-effective purchase decisions for research managers. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in business research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.

Editorial Reviews

About the Author

Cynthia L. Shamel, entrepreneur and small business owner, founded Shamel Information Services in 1998, offering competitive intelligence and business research to clients ranging from sole proprietors to multinational corporations. She served as a college reference librarian and taught in a library technology program before launching her research business. Ms. Shamel obtained her Master of Library Science degree from Indiana University in 1990, and also holds a B.A. in geography. Ms. Shamel has spoken at industry and information professional conferences on marketing and competitive intelligence and has been published in Searcher Magazine, FreePint, Connections, and Community & Junior College Libraries. She is a member of the Special Libraries Association and 2003-2004 President of the Association of Independent Information Professionals.

Product Details

• Hardcover: 464 pages
• Publisher: South-Western Educational Pub; 1 edition (April 16, 2004)
• Language: English
• ISBN-10: 0538726849
• ISBN-13: 978-0538726849
• Product Dimensions: 9.3 x 6.1 x 1.5 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,027,487 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

3.0 out of 5 stars Technically abundant, December 22, 2006

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This review is from: Introduction to Online Market and Industry Research (Business Research Solutions Series) (Hardcover)

Good research book or text for a course of the same subject matter. I learned a few tricks of the trade, and have made use of the material in the book.

Glad I read it. Its a welcome addition to my reference shelf.

The down side is that this material will be dated, as it relates to online resources. Time marches on, and technology will eventually make this book obsolete