* Relevance: The authors explain why IT is important to all individuals and functions within an organization by relating topics to specific business majors (finance, marketing, MIS, production/operations, HR, etc.).
* Real-World Examples: Extensive examples show you the capabilities of IT, its cost and justifications, and innovative ways actual corporations are using IT in their operations.
* Global Perspective: The text explains how IT facilitates export and import, managing multinational companies, and electronic trading around the globe.
* Integrated Systems: Integrated systems (e.g. SAP R/3; extranets) are stressed and related to supply chain management and multinational corporations.
* Making Connections: The text emphasizes the importance of connections among individuals, groups, and organizations, and the support that IT provides in enabling these connections.
* The Web: In addition to teaching the fundamentals of the Internet, the text presents a comprehensive chapter on e-commerce. All chapters include Web-based, real-world applications, "integration with the Web" exploration, and Internet exercises.
* The Virtual Company: A Web-based case for a simulated company manufacturing snowboards enables you to create and operate a small business a small business on the Web.







