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Introduction to Internet Marketing: Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs
 
 

Introduction to Internet Marketing: Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs [Download: PDF] [Digital]

Lawrence Harte (Author)
3.3 out of 5 stars  See all reviews (6 customer reviews)

Price: $16.99
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Editorial Reviews

About the Author

Lawrence Harte is the president of Althos, an expert information provider covering the communications and media industries. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. He has setup and published several monthly printed and electronic magazines. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 100 books on communications technologies and business topics including Internet marketing, business finance, mobile communications, IP telephony, and billing systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

Product Details

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  • Format: Adobe Reader (PDF)
  • Printable: Yes. This title is printable
  • Mac OS Compatible: OS 9.x or later
  • Windows Compatible: Yes
  • Handheld Compatible: Yes. Adobe Reader is available for PalmOS, Pocket PC, and Symbian OS.
  • File Size: 3 MB
  • Digital: 116 pages
  • Publisher: Althos; 1 edition (April 1, 2008)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #5,408,190 Paid in Books (See Top 100 Paid in Books)
  • Required Free Software: Adobe Reader

Inside This Book (learn more)
Browse and search another edition of this book.
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
search engine optimization, suppression list, unique clicks, click fraud, affiliate partners, buying cycle, web seminar
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Internet Marketing, Book Book, Basics Book, Web Site Templates
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Customer Reviews

6 Reviews
5 star:
 (2)
4 star:
 (1)
3 star:
 (1)
2 star:
 (1)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
3.3 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:
2.0 out of 5 stars This is a dictionary of terms, July 4, 2008
By 
KEVIN M DUGGAN (Dracut, MA United States) - See all my reviews
(REAL NAME)   
The money spent on this
book might be filed under
charitable contribution.

A dictionary format was not what I was
looking for, a bit too sterile,
it might be great for others.
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1 of 1 people found the following review helpful:
1.0 out of 5 stars How did this get a 4 star review? Don't waste your money., February 9, 2009
By 
Denise's Reviews (Austin, TX United States) - See all my reviews
This review is from: Introduction to Internet Marketing: Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs (Digital)
Let me start by saying that I have been a software marketing professional for nearly 20 years and I read A LOT of marketing books to keep current with the ever-changing marketing landscape. This book is a disappointment and some of the content was out-of-date at the time of publishing.

It is, as others have said, a dictionary of terms. An introductory book on internet marketing should at least help people get started - maybe a case study of a marketing strategy for a small business to give people some actionable information and context for the various aspects of marketing online.

This book appears to be one that a consultant wrote as a promotional piece to attract new clients and to sell his other books. Even as a give-away, it doesn't offer much. Combine poor writing skills, dated information that can be gleaned from Google for free, 1980's clip art, poor page layout, and a total lack of actionable content and you have a good description of this book.

I hate to give bad reviews but I expect some detail, current content and a professional layout for $15 - I feel ripped off. The good news is that there is a lot of outstanding marketing content available at no cost. Try [...] or [...] for some current and usable content written by marketing professionals. Both have a no cost subscription and a paid offering. The free content will far surpass anything you could read in this book.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Help with e-marketing, April 5, 2008
Good intro. This book helped me to understand what my Internet marketing options are and how to start promoting.
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