Introduction to Internet Marketing: Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs [DOWNLOAD: PDF] (Digital)

by Lawrence Harte (Author)
Key Phrases: search engine optimization, suppression list, unique clicks, Internet Marketing, Book Book, Basics Book (more...)

Editorial Reviews

Product Description

This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs.

Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions.

You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection.

Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet.

Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold.

Some of the key ways to get listed high in search engine allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars (“webinars”) to attract, register and quality potential customers. Some of the important topics covered in this book include:

- Types of Internet Marketing Programs
- How to Measure Internet Marketing
- Selecting and Registering Domain Names
- Developing Web Sites
- How to Get Listed High in Search Engines
- Adword (keyword) Advertising
- Setup and Managing Email Campaigns
- Participating in Affiliate Programs
- Banner Advertising Networks
- Blogging and Podcasting


About the Author
Lawrence Harte is the president of Althos, an expert information provider covering the communications and media industries. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, email broadcasting marketing programs. Mr. Harte has interviewed hundreds of Internet web marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. He has setup and published several monthly printed and electronic magazines. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 100 books on communications technologies and business topics including Internet marketing, business finance, mobile communications, IP telephony, and billing systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

Product Details

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• Format: Adobe Reader (PDF)
• Printable: Yes. This title is printable
• Mac OS Compatible: OS 9.x or later
• Windows Compatible: Yes
• Handheld Compatible: Yes. Adobe Reader is available for PalmOS, Pocket PC, and Symbian OS.
• File Size: 3 MB
• Digital: 116 pages
• Publisher: Althos; 1 edition (April 1, 2008)
• Average Customer Review: 3.3 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #4,570,137 in Books (See Bestsellers in Books)
• Required Free Software: Adobe Reader

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Must Read If You are Just Getting Started!, April 8, 2008

By	NRetail "Laura" (North Carolina, USA) - See all my reviews

This review is from: Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs (Perfect Paperback)

Anyone new to Internet Marketing will appreciate the definition of terms and easy to understand examples. Whether doing it yourself or hiring a professional, you'll want to know these basics to make the best decisions.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Checked It out from the library, and glad I did!, January 10, 2009

By	E. Fields (Redford, MI United States) - See all my reviews (REAL NAME)

It is basically a dictionary. It would be helpful for someone with no understanding of internet marketing, but really leaves you nowhere to go!

1 of 1 people found the following review helpful:

2.0 out of 5 stars This is a dictionary of terms, July 4, 2008

By	KEVIN M DUGGAN (Dracut, MA United States) - See all my reviews (REAL NAME)

This review is from: Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs (Perfect Paperback)

The money spent on this
book might be filed under
charitable contribution.

A dictionary format was not what I was
looking for, a bit too sterile,
it might be great for others.