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3 Reviews
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Average Customer Review
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4.0 out of 5 stars
A good foundation
This is a thorough book on IMC and all tools needed to do so, providing the reader with a sound basis to build from. Being an academic, I believe in a solid theoretical foundation and to learn from case studies. A good read for beginners in IMC.
Published on June 4, 2004
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5 of 6 people found the following review helpful:
1.0 out of 5 stars
A too detailed book to provide any practical use.
From an academic point of view, the book may have elements that can provide insights into IMC. However, the book is too repetitive and detailed to provide any practical use. In my opinion you can get better value for your money buying another book.
Published on March 10, 1999
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5 of 6 people found the following review helpful:
1.0 out of 5 stars
A too detailed book to provide any practical use.,
By A Customer
This review is from: Introduction to Marketing Communications: An Integrated Approach (Hardcover)
From an academic point of view, the book may have elements that can provide insights into IMC. However, the book is too repetitive and detailed to provide any practical use. In my opinion you can get better value for your money buying another book.
3 of 4 people found the following review helpful:
1.0 out of 5 stars
The book is a good example to follow if you want t,
By A Customer
This review is from: Introduction to Marketing Communications: An Integrated Approach (Hardcover)
The book is a good example to follow if you want to rip of your fellow humans. Following the different stages in the communication process, you will find yourself biting your own tail several times. You read the same stuff over and over and over again, and never seem to get grip of the essence of it. I would not recomend anybody to spend $77,33 on it, unless you collect marketing books just for fun.
4.0 out of 5 stars
A good foundation,
By A Customer
This review is from: Introduction to Marketing Communications: An Integrated Approach (Hardcover)
This is a thorough book on IMC and all tools needed to do so, providing the reader with a sound basis to build from. Being an academic, I believe in a solid theoretical foundation and to learn from case studies. A good read for beginners in IMC. |
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Most Helpful First | Newest First
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Introduction to Marketing Communications: An Integrated Approach by John Burnett (Hardcover - October 31, 1997)
Used & New from: $0.01
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