This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some of the key ways to get listed high in search engine allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars ( webinars ) to attract, register and quality potential customers.
Mr. Harte is the managing director of Althos, an expert information provider that covers the communication industry. Mr. Harte has worked for leading communications technology companies since 1985 including Ericsson/General Electric, Audiovox/Toshiba and Westinghouse. Lawrence holds degrees of Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990). Mr. Harte has instructed at and received numerous certificates from many non-university courses including IPTV, Internet Marketing, 3G wireless, billing systems, cryptograph, microwave measurement and calibration, radar, nuclear power, Dale Carnegie, 360 leadership, and public speaking.
Mr. Harte has appeared on television as an industry expert and has been referenced in over 75 telecommunications related articles in industry magazines. He has been a speaker and moderator at numerous industry seminars and trade shows. His magazine publications include Popular Science, Wireless Week, RCR, Cellular Business, Cellular Marketing and others. Between 1993-1995, Mr. Harte wrote a monthly column in Cellular Marketing called "Techniques." The monthly Techniques column explained the business related issues behind key technology innovations that were developing in the telecommunications industry.
