- Format: NTSC
- Studio: Butterworth-Heinemann
- ASIN: 0750648406
Would you like to update product info or give feedback on images?
Product Details |
Editorial Reviews
This video, together with Malcolm McDonald's internationally best-selling Marketing Plans 4th Edition, provides a complete programme of study that will help you resolve all your company's marketing planning problems.
Used independently or in close conjunction with Marketing Plans, the video is organised into the following 12 modules, with an introduction from Malcolm McDonald:
· 1: The Marketing process
· 2-3: The Marketing Planning process
· 4-5: Audits;
· 6: Objectives and Strategies
· 7-10: Plans;
· 11: Information, forecasting, organising
· 12: Designing a system
Simple to use and extremely flexible the video and the outstanding text can be used as part of a:
· 60 hour private study programme
· 2 week course on Marketing Planning
· Short lectures/ Sales conferences
· Or as a basis for project work.
Used independently or in close conjunction with Marketing Plans, the video is organised into the following 12 modules, with an introduction from Malcolm McDonald:
· 1: The Marketing process
· 2-3: The Marketing Planning process
· 4-5: Audits;
· 6: Objectives and Strategies
· 7-10: Plans;
· 11: Information, forecasting, organising
· 12: Designing a system
Simple to use and extremely flexible the video and the outstanding text can be used as part of a:
· 60 hour private study programme
· 2 week course on Marketing Planning
· Short lectures/ Sales conferences
· Or as a basis for project work.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
